Group 1 - The core viewpoint of the articles highlights a strong wave of national style (Guofeng) culture that is invigorating consumer activity in Huzhou, especially during the upcoming Spring Festival [1][2] - The concept of "year-end feast" has evolved from mere food consumption to a more aesthetic experience, with creative products featuring national style elements becoming popular in both physical stores and online platforms [1] - The expansion of consumption scenarios has transformed national style from a mere "product" to an "experience," enhancing social interactions through traditional cultural activities such as making rice cakes and creating handicrafts [1] Group 2 - The national style trend has led to innovative ways of celebrating the New Year, extending the festive atmosphere beyond traditional settings to various locations, creating a city-wide carnival experience [2] - This cultural movement resonates with the emotional needs of younger consumers, incorporating creativity, interactivity, and aesthetics into daily life, thus fostering a deeper connection between culture and consumption [2]