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镇江京口区双节推多元文旅活动,文旅体商融合筑 “微度假” 新场景
Yang Zi Wan Bao Wang· 2025-10-10 06:23
Core Viewpoint - The article highlights the successful integration of cultural, tourism, sports, and commercial activities in Jingkou District during the National Day and Mid-Autumn Festival, creating a vibrant micro-tourism destination that stimulates holiday consumption and enhances the local economy [1][7]. Group 1: Cultural and Tourism Initiatives - Jingkou District launched a series of themed holiday activities centered around the "micro-vacation, light tourism, and deep experience" concept, focusing on key areas like the Yangtze River Road waterfront and Shuilu Temple Alley [1]. - The "Jingjiang Huayue" cultural tourism brand project was developed, featuring a "youth theater" that combines patriotic songs and traditional activities, attracting a young audience and enhancing cultural engagement [3]. Group 2: Consumer Engagement and Experience - A city market was established in Shuilu Temple Alley, featuring food, intangible cultural heritage, and handmade crafts, which successfully attracted visitors through discounts and interactive games [5]. - Special events like the National Day flash mob and "Youth Exploration" city walks were designed to deepen the understanding of local history and culture among young people, effectively merging cultural experience with social interaction [5]. Group 3: Economic Impact and Future Plans - Various commercial entities in Jingkou collaborated to create a compelling urban micro-tourism destination, offering diverse cultural experiences such as Hanfu-themed activities and vertical marathon challenges [7]. - The integration of cultural, tourism, sports, and commercial elements not only enriched the holiday experience for visitors but also helped shape Jingkou's brand as a cultural leisure micro-vacation destination, with plans for continued resource integration and innovative activities to drive regional economic growth [7].