Group 1: Product Development - The company is expanding its product range to include diverse categories such as collectible cards, plush toys, and lifestyle products, targeting young consumers with trendy options [2][3] - A collectible card series in collaboration with the popular IP "Zhu Xian" was launched in August, gaining significant popularity among young players [3] - New plush products featuring classic IPs like "Bread Man" and "Hatsune Miku" have been released, enhancing the company's market influence in the soft toy category [3] Group 2: Market Strategy - The company is focusing on the booming trend of creative toys, aligning its product development with popular categories such as badges, cards, and plush toys [4] - A strategic emphasis on brand building, IP resource integration, and self-owned IP incubation is driving the company's transformation and continuous growth [4] Group 3: Sales and Distribution - Future efforts will concentrate on expanding channels for creative products, particularly through partnerships with boutique toy stores and cultural lifestyle shops [5] - The company plans to enhance customer engagement through pop-up events in popular shopping districts, aiming to increase product category representation and sales revenue [5] Group 4: IP Management - The company is strengthening its IP resource acquisition and collaboration, focusing on both major and niche IPs to meet market demands [7] - Major IPs like "Detective Conan" are expected to drive significant traffic to products, while niche IPs will target specific consumer segments, creating a complementary effect [7]