北京商报讯（记者 陶凤 王天逸）近期，在2025中国网球公开赛期间，赛事官方合作伙伴奇梦岛在国家 网球中心设立快闪店，其WAKUKU潮玩IP与中网联名商品成观赛打卡热点。 中商产业研究院报告显示，2020-2024年中国潮玩市场规模已从229亿元增长至763亿元，年均复合增长 率达35.1%，预计2025年将攀升至877亿元；全球潮玩市场规模将达到520亿美元，约合3727.5亿元人民 币。艾媒咨询数据显示，2025年中国网民中有75.39%表示有过购买潮玩的行为。 WAKUKU所属的潮玩业务，也给品牌母公司量子之歌带来了可观收益。公司9月17日发布的最新财报首 次披露潮玩业务数据：2025财年（2024年7月-2025年6月）第四季度，量子之歌实现营业收入6.18亿 元、净利润1.08亿元；其中，潮玩业务作为新披露板块，开展首季度便贡献营收6578万元，占同期总营 收达10.6%。 北京商报记者获悉，自9月14日快闪店开业首日起，店内WAKUKU与中网联名商品多次出现售罄，开业 至今仍有大量球迷与潮玩爱好者专程前来打卡消费。奇梦岛方面向北京商报记者透露，张之臻、辛纳等 国内外知名网球明星，都曾在赛场内外佩戴 ...

毛绒品类方面，公司正加速孵化多元化产品线，近期全新研发的"面包 超人"经典 IP 系列与"初音未来"二次元偶像系列毛绒挂件，已在线 上线下渠道同步发售。上述产品搭配还原 IP 特色的萌系造型设计，既 能作为日常穿搭的潮流配饰，也可成为居家场景的治愈系摆件，进一步 强化了公司在软萌潮流品类中的市场影响力。 此外，公司同步拓展的生活周边系列，以"潮流融入日常"为核心理念， 推出涵盖高颜值水杯、个性家居饰品等在内的多元单品，通过将二次元 元素、潮流设计与实用功能深度融合，为消费者打造兼具颜值与实用性 的生活方式解决方案，引领年轻群体的潮流消费新风向。 证券代码：002103 证券简称：广博股份 广博集团股份有限公司 投资者活动记录表 编号：2025012 投资者关系活动 类别 √特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 √现场参观 □电话会议 □其他： （请文字说明其他活动内容） 参与单位名称 及人员姓名 建信养老：刘洋，周文菁 长江证券：章颖佳 时间 2025 年 9 月 25 日 地点 公司会议室 公司接待人员 姓名 董事会秘书、副总经理：江淑莹 证券事务代表：王秀娜 投资 ...

Group 1 - Popop, a jewelry brand under Pop Mart, launched its first gold product line, featuring items priced between 980 and 56,800 yuan, with gold prices per gram mainly concentrated between 1,300 and 1,700 yuan [1] - The initial sales data for the new gold series is reported to be good, with over 20 SKUs available, although each product has limited stock of around ten pieces [1] - The launch event in Shanghai was less crowded compared to previous openings, indicating a potential decline in consumer interest [1] Group 2 - The second-hand market for the Labubu series saw a significant price drop, with the average transaction price falling to 142 yuan, down from a peak of 3,200 yuan for a complete set [3][5] - Some scalpers have paused their purchasing strategies due to the drastic price decline, indicating a cautious market outlook [5] - Economic experts suggest that the current price decline of Labubu may lead to a continuous downward trend, emphasizing the need for Pop Mart to innovate and produce new IPs to sustain market interest [7] Group 3 - As of the latest trading session, Pop Mart's market capitalization is reported at 371.7 billion HKD, with a recent decline of over 10% in stock price over the past five days [8][9] - The company's stock performance shows a year-to-date increase of 210.03%, but recent trends indicate volatility and potential challenges ahead [9]

Core Viewpoint - The popularity of trendy toys, such as blind boxes and figurines, is rising among young consumers, with the trendy toy market exceeding 90 billion yuan, showcasing both social and IP value [1] Industry Summary - The trendy toy market has surpassed 90 billion yuan, indicating significant growth and consumer interest [1] - The ongoing trend of trendy toys raises questions about its sustainability and whether it is a short-term fad [1]

每经记者｜杜蔚 每经编辑｜文多 丨2025年9月5日 星期五丨 NO.1 迪士尼涉嫌非法收集儿童数据，被罚1000万美元 点评：伦纳德2800万美元代言协议涉嫌阴阳合同，引发NBA联盟调查。伦纳德作为NBA球星，其合同 风波不仅影响个人声誉，更牵动球队未来布局，以及整个NBA联盟的商业信誉和市场秩序。 NO.4 迷你版Labubu二手价普降 9月4日距迷你版Labubu发布已一周，媒体记者发现，其二手价格开始下降。有黄牛表示："迷你版 Labubu的价格后劲没有第三代Labubu足。"得物App平台显示，迷你版Labubu的成交单量已超过5.6万 件，单个盲盒的近3日成交均价为138元，相较79元的原价仍溢价75%。但相较发售前期，Labubu迷你版 的二手成交价已下降10%～60%。 NO.2 前8月黄金相关企业注册量同比增长22.92% 近日来，黄金价持续走高。行业数据显示，国内现有黄金相关企业60.21万家。黄金相关企业注册量近 10年增减起伏较大，但仍处于整体增长态势，2024年全年有14.91万家企业注册，同比增长10.60%，达 近十年注册量峰值。截至目前，今年已注册11.87万家黄金相关企业，其 ...

转自：北京日报客户端 作为潮玩市场关注的焦点产品之一，泡泡玛特"迷你版LABUBU" （THE MONSTERS心底密码系列）将 于8月28日22时线上开售，8月29日线下开售。虽然尚未开售，但二手市场已有黄牛蹲守，二级市场价格 不断水涨船高。 据悉，"迷你版LABUBU"售价79元一只，尺寸高约10.5厘米，分为A/B两组，单组价格1106元，各含14 个常规款，1个隐藏款，隐藏款抽中概率为1:168。 "迷你版LABUBU"人气高涨 "现在大家把LABUBU挂在包上，以后说不定会挂在手机上，相信会成为超级爆款。"泡泡玛特创始人王 宁在2025年中期业绩会上曾如此表示。 记者发现，目前泡泡玛特多个门店粉丝群和潮玩爱好者交流群里，这一新品确实热度上涨。"这也太可 爱了！可以挂手机上""每个字母都不一样，正好可以收集变成自己的姓名拼音缩写""我一定要抢到字母 Z和M的，作为情侣款"…… THE MONSTERS 心底密码系列 搪胶毛绒挂件盲盒全图鉴 (A-M) 60.0 23 & I a 0-0 B C a 3 . 0.0/ d 420 lo - 0 1 (2 E F A 0.0/ (글 D 目前泡泡玛特平台没 ...

8月21日晚间，名创优品发布2025年中报。今年上半年，名创优品实现收入93.93亿元，同比增长 21.1%；期内利润则下降至9.06亿元，同比减少23.1%。近日，南京德基广场的MINISO SPACE全球首店 开业，开业首日推出的WAKUKU新品手办两小时售罄，持续保持"周周上新"节奏。在社交平台上，该 名创优品门店成为南京德基广场新晋"必打卡地"。名创优品会是下一个泡泡玛特吗？记者实探门店，并 采访了专家。 沉浸式首店吸引年轻人打卡消费 8 月 24 日，扬子晚报/紫牛新闻记者在南京德基广场的MINISO SPACE全球首店看到，这家将潮玩与艺 术展览结合的门店，成为年轻人热衷的打卡地。哆啦 A 梦、蒙奇奇、Hello kitty、布丁狗、美乐蒂、 chiikawa、草莓熊、哈利·波特、菲力猫、……大量潮玩IP 云集，关键是推出了多款" 德基限定"首发 的 限量产品，带来许多新鲜感。 这不仅是一家商店，而是"展览—体验—零售"的沉浸式空间。门店内设有Chiikawa主题小火车、迪士尼 海盗船等艺术装置，通过霓虹灯光与巨型公仔营造"拍照友好场景"，顾客拍照后上传社交平台，强化社 交传播属性。 "妈妈，这是 ...

Core Viewpoint - The recent launch of new products by Pop Mart, including the "Star People Good Dream Meteorological Bureau" and "MOKOKO Sunbathing Summer" series, has led to significant price speculation on secondary markets, with some items being listed at four times their original price, raising concerns about potential market bubbles [1][2][5]. Pricing Dynamics - The MOKOKO plush hanging ornament originally priced at 199 yuan is being resold for over 800 yuan, while the Star People plush blind box, originally priced at 474 yuan for six, is being marked up significantly, with individual prices ranging from dozens to hundreds of yuan [2][5]. - Historical data shows that the LABUBU series experienced a price drop of 60% due to restocking, indicating that similar trends could occur with the new series if market hype diminishes or supply increases [5][6]. Market Behavior - The surge in prices is attributed to speculative behavior by resellers, often referred to as "scalpers," who drive initial prices up, creating a bubble that may eventually burst as the market corrects itself [5][6]. - The marketing strategies employed by Pop Mart, such as limited releases and hidden variants, create a sense of scarcity that fuels consumer demand and speculation [6][9]. Consumer Sentiment - Consumer attitudes towards purchasing these collectibles are polarized, with some viewing Pop Mart as a long-term investment akin to "Moutai for the '00s," while others criticize the inflated prices and the role of scalpers in the market [7][9]. - Motivations for buying include the thrill of collecting, the potential for profit through resale, and the desire to showcase rare items on social media as a form of social capital [9].

Core Insights - MINISO LAND, the first of its kind in South China, has opened in Guangzhou, featuring a three-story standalone building with a total area of 1200m² and housing 5500 SKUs, with over 100 types of IP products, making IP products account for nearly 90% of the offerings [1] - On its opening day, the MINISO LAND in Beijing Road achieved sales exceeding 450,000 yuan [1] - MINISO has established 12 MINISO LAND and 1 MINISO SPACE stores in key cities across China, with the global flagship store in Shanghai achieving sales of over 100 million yuan within just 9 months of opening [1] Company Expansion - The company plans to open another MINISO LAND in Guangzhou's Zhengjia Plaza, indicating confidence in the local consumer market's capacity to support two large stores [1] - The CMO of MINISO Group, Liu Xiaobin, expressed optimism about the potential for high growth in the Chinese trendy toy market, suggesting that the industry is still in its early stages and will mature with a diverse range of IP products appealing to various audiences [1]

Summary of the Call Transcript on the Trendy Toy Industry Industry Overview - The trendy toy market was initiated by Hong Kong artists, integrating art and fashion elements, with diverse forms including figurines, sculptures, and blind boxes [1][2] - The broad definition of trendy toys includes collaborations with IPs from films, anime, and games, catering to specific enthusiasts [1][3] - The blind box segment has rapidly gained popularity due to low consumer and cognitive barriers, high adaptability, and hidden design features [1][4] Key Insights - **Consumer Demographics**: The core audience for trendy toys is aged between 15 and 40, with a higher proportion of female users, although the overall gender ratio is becoming more balanced [1][6][8] - **Market Size and Growth**: The domestic trendy toy market is expected to exceed 100 billion yuan by 2026, with blind boxes showing high growth rates. The IP toy market is projected to be around 700 billion yuan, with building and assembly toys accounting for about 30% [1][11][12] - **Market Competition**: The market is fragmented, with LEGO leading at 12 billion yuan GMV, followed by Pop Mart at 8.7 billion and Brook at 2.5 billion. The top ten companies hold about 50% of the market share [1][13] Success Factors for Trendy Toy Companies - **Traffic IP**: Successful companies leverage high-traffic IPs, typically character designs rather than content-based, due to their higher commercialization potential [4][5] - **Product Quality**: High-quality products are essential, requiring effective design and supply chain barriers [5] - **Social Media and Secondary Market**: Effective social media marketing enhances brand visibility, while a convenient secondary market facilitates transactions [5] - **Entertainment and Interaction**: Creating engaging purchase experiences and interactive scenarios increases consumer entertainment value [5] Consumer Needs in Blind Box Purchases - **Value for Money**: Consumers seek affordable and easily accessible products [7] - **Emotional Connection**: There is a desire for self-identity, curiosity, and social recognition through collecting [7][6] - **Social Interaction**: Collecting and trading through social platforms fosters community engagement [7] IP Acquisition and Market Dynamics - **IP Acquisition**: The domestic market primarily acquires IP through self-incubation and collaborations with independent artists, with IP accounting for a small percentage of GMV [10] - **Future Trends**: The market is still in its early stages, with potential for structural changes and innovation in product categories [12] Company Strategies - **Pop Mart's Expansion**: Pop Mart is expanding its IP matrix and product categories, with plans to open 320 stores next year, increasing its overseas presence significantly [2][16][21] - **52TOYS Strategy**: 52TOYS focuses on a combination of self-owned and licensed IPs, with a significant portion of revenue coming from external IPs [22][23] Sales Channels and Revenue - **Diverse Sales Channels**: Both companies are diversifying their sales channels, with a significant reliance on distributors while also expanding direct-to-consumer (D2C) models [24][21] - **Revenue Projections**: 52TOYS generates 70-80% of its revenue from licensed IPs, with a focus on static blind boxes and figurines [23] Future Outlook - **IPO Plans**: The companies are preparing for potential IPOs, with Pop Mart expected to file in Hong Kong, aiming for a listing in 2025 or 2026 [26]