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2025 K-FOOD BOOM UP FESTA 空降长沙Livat荟聚
Zhong Guo Shi Pin Wang· 2025-08-28 05:31
Group 1 - The "2025 K-FOOD BOOM UP FESTA" event will be held from September 6 to 7 at the Livat shopping center in Changsha, Hunan, organized by the Korea Agro-Fisheries & Food Trade Corporation (aT) Shanghai office [1] - The event focuses on major export categories such as Korean ramen, beverages, ginseng, and snacks, utilizing gamified experiences to engage participants in exploring the appeal of K-Food [3] - Six themed experience zones will be created, including areas for tasting ramen and snacks, selecting beverages based on mood, experiencing ginseng benefits, showcasing innovative products, a photo zone, and a shopping experience linked with JD's Korean Pavilion [3] Group 2 - The event will feature tasting areas with participation from notable Korean food companies like Dobong, Lotte, Nokyung, Jeonggwanjang, and Bingeuri, highlighting the "deliciousness" and "aesthetics" of K-Food [3] - Additional activities such as a task card stamp collection and demonstrations of future products will enhance the overall experience for attendees [3] - The head of aT Shanghai office, Lee Jong-geun, emphasized the innovative approach of the event, aiming to integrate Korean food into the daily lives of Chinese consumers through engaging activities [3]