Group 1 - The "2025 K-FOOD BOOM UP FESTA" event will be held from September 6 to 7 at the Livat shopping center in Changsha, Hunan, organized by the Korea Agro-Fisheries & Food Trade Corporation (aT) Shanghai office [1] - The event focuses on major export categories such as Korean ramen, beverages, ginseng, and snacks, utilizing gamified experiences to engage participants in exploring the appeal of K-Food [3] - Six themed experience zones will be created, including areas for tasting ramen and snacks, selecting beverages based on mood, experiencing ginseng benefits, showcasing innovative products, a photo zone, and a shopping experience linked with JD's Korean Pavilion [3] Group 2 - The event will feature tasting areas with participation from notable Korean food companies like Dobong, Lotte, Nokyung, Jeonggwanjang, and Bingeuri, highlighting the "deliciousness" and "aesthetics" of K-Food [3] - Additional activities such as a task card stamp collection and demonstrations of future products will enhance the overall experience for attendees [3] - The head of aT Shanghai office, Lee Jong-geun, emphasized the innovative approach of the event, aiming to integrate Korean food into the daily lives of Chinese consumers through engaging activities [3]

行业基本面的改善也为投资韩流娱乐业提供了乐观前景。顶级艺人如防弹少年团(VTS)和Blackpink的回 归预计将大幅提振市场表现。BTS计划于2025年下半年发行新专辑，并于2026年启动巡演，而Blackpink 的世界巡演《Deadline》已于今年7月拉开序幕。这两个组合的回归不仅将带动自身商业表现，还可能 通过粉丝竞争效应推动整个韩流市场的热度，还将带动经纪公司旗下其他艺人的曝光，进一步提升整体 商业价值。 未来资产环球投资及Global X ETFs(香港)的ETF研究分析师刘子郡发文称，韩国文化作为一种全球现 象，正通过持续的全球扩张及中国可能解除"限韩令"的潜在趋势，展现出结构性增长潜力。在全球市场 波动加剧的背景下，韩流文化的独特韧性和商业化潜力使其成为值得关注的投资方向。 去年3月19日，Global X 韩流音乐及文化 ETF(03158)在港交所正式上市，该ETF为投资者提供了高效参 与韩流崛起的途径，覆盖娱乐、美妆、食品等多个高增长领域，尤其在香港投资者直接投资韩国股票存 在一定门槛的情况下，该ETF成为布局韩流产业的理想工具。 Global X 韩流音乐及文化 ETF追踪Solac ...