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“票根经济”成为“五一”文旅消费新增长点
Xin Hua Cai Jing· 2025-05-04 06:33
"一场演唱会奔赴一座城"成为越来越多年轻人的选择。据美团旅行报告,95后年轻用户在美团搜索音乐 节相关产品同比提高107%。音乐节等展演经济带热酒店、景点门票"提前订",其中提前8天以上预订酒 店、景点门票的游客同比增加11%。 2025年1月,国务院办公厅印发《关于进一步培育新增长点繁荣文化和旅游消费的若干措施》,明确要 进一步优化营业性演出审批流程,在确保安全的前提下,鼓励各地适当放宽大型营业性演出可售(发) 票数量限制。文化和旅游部抓住"演出+旅游"发展新趋势,积极培育"跟着演出去旅行"品牌,打造"票根 经济"新模式,着力推进演艺产业高质量发展。 新华财经北京5月4日电(记者丁雅雯、李唐宁)近几年,越来越多年轻人愿意为一场演唱会奔赴一座 城。记者了解到,今年"五一"假期,多地开启演唱会、音乐节热潮,"票根经济"成为"五一"文旅消费的 新增长点。 "票根经济"是指消费者凭借交通出行、文旅活动等场景的票务凭证,在后续消费场景中享受折扣、积分 兑换等权益,从而形成"消费链"延伸,产生更多消费行为。 美团旅行发布的《2025年五一观演旅游洞察报告》显示,"五一"期间全国5000人以上大型营业性演出预 计将超百场 ...
音乐节拉动文旅消费 美团旅行发布“五一”热门演唱会目的地
Group 1 - The core viewpoint of the articles highlights the resurgence of the domestic performance market, particularly during the "May Day" holiday, with a significant increase in concert and music festival attendance, which is expected to drive tourism and hotel consumption [1][2] - According to the report by Meituan Travel, over 100 large-scale commercial performances are expected during the "May Day" period, attracting more than 2 million attendees and generating over 2 billion yuan in hotel and tourism consumption [1] - The report indicates a nearly 100% year-on-year increase in orders for concert and music festival tickets, showcasing a strong consumer demand for live music events [1] Group 2 - The trend of young consumers, particularly those born after 1995, shows a 107% year-on-year increase in searches for music festival-related products, indicating a growing interest in live performances [2] - The advance booking of hotels and attraction tickets has also seen an 11% increase for those booking more than 8 days in advance, reflecting the impact of music events on travel planning [2] - In a specific provincial capital in the western region, over 20,000 performances were held last year, with a 67.1% increase in the number of shows and a 39.48% rise in box office revenue, demonstrating the economic benefits of the music performance sector [2] Group 3 - The music education and training industry has shown significant growth, with a total output value of 161.67 billion yuan in 2023, marking a 14.6% year-on-year increase [3] - The music examination industry also reported a total output value of approximately 149.46 billion yuan, with a growth rate of 14.98%, indicating a robust demand for music education [3]