Core Insights - The article discusses the transformation of consumer preferences in the home furniture sector, particularly focusing on the evolution of sofas from mere functional items to emotional and aesthetic centers of family life [2][4][22] - It highlights the impact of the "Labubu effect," where emotional value and unique design are becoming key drivers of consumer purchasing decisions, moving away from traditional notions of luxury and aesthetics [1][22] Group 1: Design Principles and Consumer Behavior - The MAYA principle (Most Advanced Yet Acceptable) is applied to explain why consumers are drawn to products that are both unconventional and familiar, such as the "ugly-cute" Labubu dolls [1][2] - The shift in consumer behavior is evident in the home decor market, where the demand for sofas has evolved from a focus on imported brands to a more nuanced understanding of value, emphasizing emotional connection and personal expression [2][4][8] Group 2: Sofa's Role in Modern Living Spaces - The role of sofas in living spaces has fundamentally changed, with a decline in the dominance of televisions as the focal point of the living room, leading to a desire for more interactive and emotionally engaging environments [4][6] - Data indicates that 75% of families engage in over five interactions per week on their sofas, highlighting the need for sofas that are not only functional but also emotionally intelligent [6][15] Group 3: Evolution of Consumer Expectations - The article notes a shift from "import worship" to a "value-based" understanding of furniture, where consumers are questioning the true value of sofas beyond their aesthetic appeal [7][8] - The emergence of local manufacturers replicating high-end designs has prompted consumers to seek authenticity in craftsmanship and emotional resonance rather than just brand prestige [8][9] Group 4: Innovation in Sofa Design - The introduction of the "Yimeng Time" sofa by Kuka Home exemplifies the integration of traditional design elements with modern functionality, aiming to create a product that resonates with both older and younger generations [10][12] - The design philosophy emphasizes the sofa as a "family emotional hub," facilitating interactions and connections among family members [12][22] Group 5: Market Dynamics and Strategic Shifts - The article discusses the need for companies to adapt to changing consumer demands by focusing on emotional value and user-centered design, moving away from traditional product-centric approaches [16][19] - Kuka Home's strategic shift towards a more flexible production model allows for rapid response to market needs, emphasizing the importance of understanding consumer behavior and preferences [19][20]