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“中银银发”品牌闪耀进博会,中行书写“老有所养”时代答卷
Core Viewpoint - The China International Import Expo (CIIE) showcased the launch of the "Bank of China Silver Economy" brand, highlighting the bank's commitment to supporting the national pension system and the silver economy development [1][3] Group 1: Brand Launch and Vision - The "Bank of China Silver Economy" brand was officially unveiled on October 29, emphasizing the bank's dedication to serving the elderly population and the silver economy [1] - The brand represents a systematic and branded approach to pension finance, integrating the bank's century-long legacy with a commitment to the silver economy [1][3] Group 2: Product Offerings - The brand includes a rich and clear structure, targeting individual clients with the "Age Joyful Series," which focuses on wealth preservation and inheritance, and a comprehensive service ecosystem for the elderly [2] - For industry partners, the "Yiyang Tongxin Series" offers pension management, diversified financing solutions, and integrated solutions to address challenges in the pension industry [2] Group 3: Activities and Initiatives - During the CIIE, the bank held various activities to explain the brand's philosophy, including discussions on how financial technology enhances pension asset management and service experiences [2] - The bank's commitment to building a silver economy ecosystem was demonstrated through the establishment of partnerships with leading health and wellness institutions [2]