Core Viewpoint - The article discusses the recent controversy surrounding Li Jiaqi's live-streaming sales, particularly regarding discrepancies in product information that have led to consumer dissatisfaction and trust issues [2][6][13]. Group 1: Product Discrepancies - Consumers have reported receiving products with different fiber content than advertised, specifically a discrepancy between 45% and 47% viscose in the same product line [5][7]. - The issue has raised suspicions of selling outdated inventory, as many consumers believe they received older versions of products instead of the new ones [7][9]. - Official responses from the brand have indicated that variations in product composition can occur based on batch differences, but consumers remain unconvinced and have filed complaints [7][13]. Group 2: Consumer Complaints - The number of complaints related to Li Jiaqi's live-streaming has surged, exceeding 20,000, which is significantly higher than other leading live-streamers [15]. - Complaints include issues with receiving expired or near-expiry products, as well as a lack of transparency regarding product freshness and production dates [9][11]. - The increase in complaints reflects a growing dissatisfaction among consumers who feel misled by the perceived quality and freshness of products sold during live streams [15][17]. Group 3: Trust and Brand Image - The trust that consumers had in Li Jiaqi as a "price killer" has been undermined, leading to a perception that the quality of products is no longer guaranteed [17]. - The article suggests that the decline in perceived value and trust could have long-term implications for the live-streaming sales model, particularly for top influencers like Li Jiaqi [17][13]. - Industry analysts note that the erosion of trust in Li Jiaqi's brand could signal broader challenges for live-streaming commerce, especially if transparency and consumer rights are not prioritized [13][17].

Core Viewpoint - The recent controversy surrounding Li Jiaqi's live-streaming sales has led to consumer dissatisfaction due to discrepancies in product information, particularly regarding the fiber content of a thermal underwear product, raising questions about product authenticity and trustworthiness [2][4][12]. Group 1: Product Discrepancies - Consumers have reported receiving thermal underwear with different fiber content percentages than advertised, leading to accusations of selling outdated or incorrect products [4][7]. - The official product details indicate a fiber content of 45%, while some products sold in Li Jiaqi's live stream show a content of 47%, causing confusion and distrust among buyers [2][7]. - Industry insiders suggest that the discrepancies may stem from selling old stock rather than new products, which contradicts Li Jiaqi's image of providing fresh goods [7][12]. Group 2: Consumer Complaints - The number of complaints related to Li Jiaqi's live stream has surged, with over 20,000 complaints reported, significantly higher than other leading live-streamers [13][15]. - Consumers have expressed frustration over receiving expired or near-expiry products, which undermines the trust built by Li Jiaqi as a price leader in the market [8][15]. - The complaints highlight a growing concern among consumers regarding the transparency and reliability of live-stream sales, particularly in relation to product freshness and quality [12][15]. Group 3: Industry Implications - The situation reflects a broader issue in the live-streaming industry, where the promise of "lowest prices" is being challenged by rising operational costs and reduced bargaining power for top influencers [16]. - As consumer trust erodes, the potential for long-term damage to the live-streaming sales model increases, particularly if transparency and product quality are not prioritized [12][16]. - The incident serves as a cautionary tale for other influencers and brands in the industry, emphasizing the importance of maintaining consumer trust through accurate product representation and ethical sales practices [12][15].