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货不对板?李佳琦被指双11清库存,“所有女生”又失望了
新浪财经· 2025-11-08 07:44
文 | 《BUG》栏目 罗宁 "所有女生"是李佳琦对粉丝的统一称呼 。 这个双 11,他可能又让'所有女生'失望了—— 近期,李佳琦直播间售卖的一款蕉内保暖内衣,让很多消费者感到迷惑: 收到的实物, 粘纤 含量写明 47%;而产品详情页,该数据写明45%。"两者数据都不一 样! 货不对板? " 对于该事件,美腕方面暂未作出回应。有业内人士向《 BUG》栏目分析,此现象存在两种 可能性,一种是货不对板;另一种则是售卖库存,即李佳琦售卖的货品是旧款,而目前官方 详情页显示的是新款数据,所以两者存在差别,"只能说买到旧款、库存款的概念较大"。 实际上,今年双 11,确实有不少消费者发帖称"买到了库存货或临期产品"。类似 "清库 存" 的行为 ,打破了李佳琦 "为消费者争取新鲜好货"的人设,也让信任大打折扣。 " 货不对板? " "李佳琦,只卖不管,出问题了装聋" , 用户小兰(化名) 近日在社交平台发帖 , 十分气 愤。 根据她的描述,李佳琦直播间购买了售价 189元的 302++保暖内衣 ,边角处印有 47%粘 纤 标识 。 而她在其他电商平台上购买了相同产品,边角处印的却是 4 5 %粘纤 。 随后,她仔细看了 ...
货不对板? 李佳琦被指双11清库存,“所有女生”又失望了
Xin Lang Ke Ji· 2025-11-08 07:37
登录新浪财经APP 搜索【信披】查看更多考评等级 "所有女生"是李佳琦对粉丝的统一称呼。这个双11,他可能又让'所有女生'失望了——近期,李佳琦直 播间售卖的一款蕉内保暖内衣,让很多消费者感到迷惑: 收到的实物,粘纤含量写明47%;而产品详情页,该数据写明45%。"两者数据都不一样!货不对板?" 对于该事件,美腕方面暂未作出回应。有业内人士向《BUG》栏目分析,此现象存在两种可能性,一 种是货不对板;另一种则是售卖库存,即李佳琦售卖的货品是旧款,而目前官方详情页显示的是新款数 据,所以两者存在差别,"只能说买到旧款、库存款的概念较大"。 实际上,今年双11,确实有不少消费者发帖称"买到了库存货或临期产品"。类似"清库存"的行为,打破 了李佳琦"为消费者争取新鲜好货"的人设,也让信任大打折扣。 "货不对板?" "李佳琦,只卖不管,出问题了装聋",用户小兰(化名)近日在社交平台发帖,十分气愤。 文 | 《BUG》栏目 罗宁 《BUG》栏目向美腕官方进行求证,截至发稿,官方暂无回应。 忙于清库存? 根据她的描述,李佳琦直播间购买了售价189元的302++保暖内衣,边角处印有47%粘纤标识。而她在其 他电商平台上购买 ...
秋招宣讲会,把大学生当猴耍?
虎嗅APP· 2025-10-10 13:43
Core Viewpoint - The article discusses the challenges faced by university students during the autumn recruitment season, highlighting the disparity between expectations and reality in corporate recruitment presentations, particularly focusing on LVMH's recent event at Fudan University, which was criticized for lacking substance and practical recruitment information [5][12][20]. Group 1: Recruitment Events - The autumn recruitment season is characterized by a high volume of corporate presentations, with students attending to gather information and opportunities [7][32]. - LVMH's presentation at Fudan University was noted for its lack of tangible recruitment information and excessive focus on brand promotion, leading to student dissatisfaction [12][20]. - In contrast, other companies like Miniso and L'Oréal provided more engaging and informative sessions, including direct interactions with HR and clear details on job opportunities [19][21]. Group 2: Student Expectations - Students expect recruitment events to provide concrete information about job roles, salary, and career development paths, rather than vague statements about passion and beauty [38][42]. - The presence of promotional gifts at recruitment events has become a common expectation, with students often attending for the giveaways as much as for job opportunities [21][22]. - The article notes that students are increasingly viewing recruitment events as opportunities to "stock up" on promotional items, leading to a perception of these events as "shopping trips" rather than serious recruitment opportunities [22][30]. Group 3: Corporate Strategies - Companies are using recruitment events to enhance their brand image and attract talent, often incorporating promotional gifts to create a positive impression [21][25]. - The article highlights a trend where companies are adopting various strategies for distributing promotional items, including limited quantities and social media engagement to increase participation [25][30]. - The effectiveness of recruitment events is being scrutinized, with some students questioning their value compared to online application processes, especially when events fail to provide meaningful engagement [31][42].