凤凰网财经《公司研究院》 近日，"贾乃亮直播间涉嫌售假"的消息在网络引发关注。事件的起因是一位消费者在抖音发布视频，称其在贾乃亮直 播间购买的娇兰产品与专柜正品存在差异，并展示了一份由其自行送检、结论为"综合判定为伪造产品"的第三方检测 报告。 该事件迅速将贾乃亮及其团队、合作品牌推至舆论中心。对此，贾乃亮工作室发布声明，强调直播间商品均为 品牌官 方直营渠道货源 ，并已启动调查。 针对此事，新京报、澎湃新闻等媒体进行了调查，分别从直播间和官方渠道购买同款产品，送至具备国家 CMA/CNAS 资质的实验室进行检测。其中 , 新京报检测结果显示，送检样品与专柜正品在成分一致性参数上均达到 98% 以上。澎 湃新闻结论为"整体指标无异常"。 与此同时，事件中最初引发关注的"第三方检测报告"出具机构——柚创壹电商科技（苏州）有限责任公司（后文简 称：柚创壹科技）的经营范围受到审视。公开信息显示，该公司经营范围未包含"检验检测"相关业务。该公司负责人 亦向凤凰网财经《公司研究院》表示，其仅提供外观检测服务，不进行化学检测，亦不在国家 CMA 认证名单内，所 出具报告注明 " 仅供参考 " ，并称对消费者使用该报告进行 ...

Core Viewpoint - The article discusses the recent controversy surrounding Li Jiaqi's live-streaming sales, particularly regarding discrepancies in product information that have led to consumer dissatisfaction and trust issues [2][6][13]. Group 1: Product Discrepancies - Consumers have reported receiving products with different fiber content than advertised, specifically a discrepancy between 45% and 47% viscose in the same product line [5][7]. - The issue has raised suspicions of selling outdated inventory, as many consumers believe they received older versions of products instead of the new ones [7][9]. - Official responses from the brand have indicated that variations in product composition can occur based on batch differences, but consumers remain unconvinced and have filed complaints [7][13]. Group 2: Consumer Complaints - The number of complaints related to Li Jiaqi's live-streaming has surged, exceeding 20,000, which is significantly higher than other leading live-streamers [15]. - Complaints include issues with receiving expired or near-expiry products, as well as a lack of transparency regarding product freshness and production dates [9][11]. - The increase in complaints reflects a growing dissatisfaction among consumers who feel misled by the perceived quality and freshness of products sold during live streams [15][17]. Group 3: Trust and Brand Image - The trust that consumers had in Li Jiaqi as a "price killer" has been undermined, leading to a perception that the quality of products is no longer guaranteed [17]. - The article suggests that the decline in perceived value and trust could have long-term implications for the live-streaming sales model, particularly for top influencers like Li Jiaqi [17][13]. - Industry analysts note that the erosion of trust in Li Jiaqi's brand could signal broader challenges for live-streaming commerce, especially if transparency and consumer rights are not prioritized [13][17].

Core Viewpoint - The recent controversy surrounding Li Jiaqi's live-streaming sales has led to consumer dissatisfaction due to discrepancies in product information, particularly regarding the fiber content of a thermal underwear product, raising questions about product authenticity and trustworthiness [2][4][12]. Group 1: Product Discrepancies - Consumers have reported receiving thermal underwear with different fiber content percentages than advertised, leading to accusations of selling outdated or incorrect products [4][7]. - The official product details indicate a fiber content of 45%, while some products sold in Li Jiaqi's live stream show a content of 47%, causing confusion and distrust among buyers [2][7]. - Industry insiders suggest that the discrepancies may stem from selling old stock rather than new products, which contradicts Li Jiaqi's image of providing fresh goods [7][12]. Group 2: Consumer Complaints - The number of complaints related to Li Jiaqi's live stream has surged, with over 20,000 complaints reported, significantly higher than other leading live-streamers [13][15]. - Consumers have expressed frustration over receiving expired or near-expiry products, which undermines the trust built by Li Jiaqi as a price leader in the market [8][15]. - The complaints highlight a growing concern among consumers regarding the transparency and reliability of live-stream sales, particularly in relation to product freshness and quality [12][15]. Group 3: Industry Implications - The situation reflects a broader issue in the live-streaming industry, where the promise of "lowest prices" is being challenged by rising operational costs and reduced bargaining power for top influencers [16]. - As consumer trust erodes, the potential for long-term damage to the live-streaming sales model increases, particularly if transparency and product quality are not prioritized [12][16]. - The incident serves as a cautionary tale for other influencers and brands in the industry, emphasizing the importance of maintaining consumer trust through accurate product representation and ethical sales practices [12][15].

Core Viewpoint - The article discusses the challenges faced by university students during the autumn recruitment season, highlighting the disparity between expectations and reality in corporate recruitment presentations, particularly focusing on LVMH's recent event at Fudan University, which was criticized for lacking substance and practical recruitment information [5][12][20]. Group 1: Recruitment Events - The autumn recruitment season is characterized by a high volume of corporate presentations, with students attending to gather information and opportunities [7][32]. - LVMH's presentation at Fudan University was noted for its lack of tangible recruitment information and excessive focus on brand promotion, leading to student dissatisfaction [12][20]. - In contrast, other companies like Miniso and L'Oréal provided more engaging and informative sessions, including direct interactions with HR and clear details on job opportunities [19][21]. Group 2: Student Expectations - Students expect recruitment events to provide concrete information about job roles, salary, and career development paths, rather than vague statements about passion and beauty [38][42]. - The presence of promotional gifts at recruitment events has become a common expectation, with students often attending for the giveaways as much as for job opportunities [21][22]. - The article notes that students are increasingly viewing recruitment events as opportunities to "stock up" on promotional items, leading to a perception of these events as "shopping trips" rather than serious recruitment opportunities [22][30]. Group 3: Corporate Strategies - Companies are using recruitment events to enhance their brand image and attract talent, often incorporating promotional gifts to create a positive impression [21][25]. - The article highlights a trend where companies are adopting various strategies for distributing promotional items, including limited quantities and social media engagement to increase participation [25][30]. - The effectiveness of recruitment events is being scrutinized, with some students questioning their value compared to online application processes, especially when events fail to provide meaningful engagement [31][42].