Core Viewpoint - Taobao has launched a new membership system that integrates resources from Alibaba's ecosystem, covering various lifestyle scenarios such as dining, entertainment, and travel [1] Membership Structure - The new membership system includes six levels: Bronze, Silver, Gold, Platinum, Diamond, and Black Diamond. Members at the Platinum level and above can subscribe to 88VIP for 88 yuan [1] - The highest membership level is "Black Diamond," which offers extensive travel benefits through Fliggy, including unlimited free room upgrades and late check-outs [1] Travel Benefits - Black Diamond members can access 31 premium travel and lifestyle brand benefits, including elite statuses with Marriott, Hilton, and Accor, as well as various travel perks like airport VIP lounges and exclusive pricing [1] - Members estimate that a Black Diamond member could save thousands of yuan on travel expenses annually due to these benefits [1] 88VIP Membership Upgrade - The 88VIP membership has been enhanced, providing richer benefits across platforms like Ele.me, Fliggy, and Amap. Members below the Black Diamond level can access Fliggy's F3 membership benefits, including 12 hotel upgrades per year [3] - New benefits for Fliggy members include complimentary taxi services, airport VIP services, flexible flight cancellations, and promotional offers for hotel stays [3] Flexible Membership Options - Fliggy maintains lower usage thresholds for core travel benefits, allowing F3 members to access airport VIP lounges [4] - Fliggy has introduced a "Privilege Package" that allows members to customize their benefits based on personal needs, with varying experience limits depending on membership level [4] - The new membership benefits and "Privilege Package" are also available to Taobao's Black Diamond and 88VIP members, allowing them to enjoy corresponding benefits based on their membership level [4]

Group 1 - Taobao launched a new membership system that integrates resources from Ele.me, Fliggy, and other Alibaba affiliates, covering various lifestyle scenarios such as dining, entertainment, and travel [1] - The highest membership level, "Black Diamond," offers extensive travel benefits including unlimited free room upgrades, late check-out, and exclusive hotel pricing, along with access to Fliggy's F5 level membership [1] - Black Diamond members can access 31 premium travel and lifestyle brand benefits, including elite statuses with Marriott, Hilton, Accor, and other perks like airport VIP lounges and exclusive tour prices [1] Group 2 - Fliggy has introduced additional membership benefits, including hotel booking with complimentary taxi services, priority airport services, flexible flight cancellations, and promotional offers for hotel stays and flights [2]