Workflow
飞猪会员福利
icon
Search documents
88VIP权益再升级,新增超10项权益
Guan Cha Zhe Wang· 2025-08-07 04:14
Core Points - 88VIP announced an upgrade to its membership benefits, adding new perks while keeping the membership price unchanged [1] - The new benefits include a 90-day free membership to Hema X, priority order for Ele.me with compensation for delays, and various travel and entertainment perks [4] - The total number of benefits for 88VIP has now exceeded 20, covering various aspects of lifestyle and consumption [4] Summary by Category Membership Benefits - New benefits include free 90-day Hema X membership, priority order on Ele.me with compensation for delays, and travel perks such as free breakfast and room upgrades for eligible members [4] - Additional offers include significant discount vouchers for travel, movie viewing discounts, and transportation coupons [4] Strategic Focus - 88VIP is part of Alibaba Group's value-added membership service, aiming to integrate various services across e-commerce, lifestyle, and entertainment to enhance user experience [4] - The core strategy is to provide a comprehensive ecosystem of benefits to increase user engagement and create a consumption loop [4]