Core Points - 88VIP announced an upgrade to its membership benefits, adding new perks while keeping the membership price unchanged [1] - The new benefits include a 90-day free membership to Hema X, priority order for Ele.me with compensation for delays, and various travel and entertainment perks [4] - The total number of benefits for 88VIP has now exceeded 20, covering various aspects of lifestyle and consumption [4] Summary by Category Membership Benefits - New benefits include free 90-day Hema X membership, priority order on Ele.me with compensation for delays, and travel perks such as free breakfast and room upgrades for eligible members [4] - Additional offers include significant discount vouchers for travel, movie viewing discounts, and transportation coupons [4] Strategic Focus - 88VIP is part of Alibaba Group's value-added membership service, aiming to integrate various services across e-commerce, lifestyle, and entertainment to enhance user experience [4] - The core strategy is to provide a comprehensive ecosystem of benefits to increase user engagement and create a consumption loop [4]

Group 1 - The core point of the article is that Taobao is set to launch a new membership system that integrates resources from other Alibaba platforms such as Ele.me, Fliggy, and Hema, offering benefits across shopping, food delivery, travel, and transportation [1]

Group 1 - The core viewpoint emphasizes the importance of maintaining a healthy industry ecosystem and resisting disorderly competition [1] - Meituan and Ele.me both highlight the negative impact of selling goods and services at prices significantly below cost, which distorts price signals and disrupts market competition [1] - The companies advocate for the continuous improvement of services to promote healthy competition and stimulate consumer activity [1]