Group 1 - The Chengdu World Games showcased lesser-known sports, creating a unique atmosphere that attracted public interest and participation [1][2] - The event featured "part-time athletes" who balanced their sports with everyday jobs, contributing to a relaxed and relatable competition environment [2][4] - The innovative event settings, such as competitions held in cornfields, emphasized a grassroots connection to the community [2][4] Group 2 - Ten brands, including Xtep, Li Ning, and Peak, strategically positioned themselves during the event, leveraging the popularity of niche sports for marketing opportunities [8][11] - Xtep was the first global partner, providing uniforms for various roles within the event, while Li Ning incorporated local culture into their designs [8][11] - Peak and other brands explored international sponsorships and targeted niche sports to differentiate themselves in the competitive landscape [13][15] Group 3 - The legacy of the World Games lies in the potential for niche sports to gain traction and sustainability in the community post-event [16][18] - The rapid growth of the frisbee community during the event indicates a strong interest in maintaining these sports, with permanent facilities being established [16][18] - The future success of these sports will depend on youth engagement and continued brand investment, highlighting a shift in public perception of sports beyond traditional Olympic events [18][20]