首发经济产业生态圈

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成都锦江区首发经济产业生态圈发布,将打造COSMO潮流聚变场、天府红国漫主场、白鹭湾科技展场等标杆
Sou Hu Cai Jing· 2025-04-29 14:30
Core Insights - The "first release economy" is emerging as a new engine for consumption in major cities, with the "first store economy" being a direct way to observe its development [1][3] - Chengdu aims to establish 6,500 first stores, host 1,000 high-profile premieres and exhibitions, and cultivate 100 landmark first release venues by 2027 [3] - The launch of the "Chengdu First Release Economic Development Three-Year Action Plan" outlines specific targets and collaborative efforts with educational institutions to promote this economy [3][4] Group 1 - The Chengdu Jinjiang District has established the first national promotion center for the first release economy and is collaborating with universities to create a research institute [3] - The Jinjiang District aims for "over 100 first stores and revenue exceeding 100 billion" by 2025, with a goal for the first release economy to contribute 5% to the total retail sales of social consumer goods [3][4] - The "Jinjiang District First Release Economic Industry Ecosystem" was released, focusing on a three-layer structure of "front-end research, release display, and transformation landing" [3][6] Group 2 - The first batch of benchmark first release venues includes COSMO, which will integrate national trends with brand acceleration, and Tianfu Red, focusing on original incubation in the national comic theme [4] - A seminar on the integration of the first release economy and cultural industries was held, with industry representatives sharing insights [6] - The Jinjiang District has released a list of nine integrated scenarios, creating a comprehensive first release matrix that combines online and offline experiences [6]
从“流量入口”到“生态闭环” 成都锦江发布首发经济产业生态圈
Sou Hu Cai Jing· 2025-04-29 10:10
图据主办方 会上,锦江区首发经济发展促进中心负责人解读,首发经济产业生态圈的发布,标志着锦江区开启以"首店流量入口"到"首发生态闭环"的发展部署,首批 将打造COSMO潮流聚变场、天府红国漫主场、白鹭湾科技展场等标杆性首发载体,逐步形成"一核引领、两翼联动、五圈共荣"的生态布局,强化产业链 聚合与全球要素吸附力,打响"首发春熙"品牌。未来,锦江区将持续推出消费新场景、新业态、新模式,加速"首店、首展、首秀"矩阵落地,推动"春熙 行动"实现百家首店招引与千亿商圈建设目标。同时,深化跨区域产业协作,以锦江为全球新品首发核心平台,联动都江堰市、中江县等制造业集群优 势,构建"研发设计-智能制造-首发推广"全链条协同体系,优化资源配置,培育具有国际影响力的首发经济高地。 封面新闻记者 赖芳杰 摄影报道 图据主办方 从比拼"首店数量"到竞争"首发生态",首发经济正在倒逼产业转型升级。 4月29日,由成都市锦江区首发经济发展促进中心、春熙路街道办事处主办的锦江区首发经济产业生态圈发布暨首发经济产业融合研讨会举行。 "数据显示,64%的年轻人更重视精神消费。情绪消费正逐步重塑年轻人的消费习惯,也带来更多新的消费趋势。"戴德 ...