Core Insights - The article highlights the innovative practices in Jiangsu province during the 2025 National Day and Mid-Autumn Festival, focusing on the integration of intangible cultural heritage (ICH) into modern life through immersive experiences and local cultural empowerment [1][9] Group 1: Immersive Experience - Jiangsu has transformed traditional ICH displays into interactive experiences, allowing the public to engage actively rather than just observe [2] - The Nanjing Lantern Festival exemplifies this with performances of classic operas and immersive night tours, enabling visitors to participate in the art forms [2] - Yangzhou's cultural parade integrates ICH into urban settings, creating a vibrant atmosphere that merges traditional arts with modern city life [2][3] Group 2: Regional Empowerment - Each city in Jiangsu has leveraged its unique cultural resources, creating events that serve as cultural showcases [4] - Wuxi's Yao Lake Town emphasizes pottery culture through hands-on experiences and exhibitions, attracting significant tourist numbers and revenue [4] - Suzhou's focus on traditional mooncakes highlights the blend of heritage and innovation, showcasing how local businesses adapt to modern tastes [4] Group 3: Technology and Consumption - Jiangsu emphasizes the use of technology to enhance ICH experiences, such as integrating drone shows with traditional performances [7] - The Xuzhou fireworks display utilizes modern lighting technology to attract large audiences, boosting local hospitality and dining sectors [7] - The Huai'an cultural tourism festival combines online and offline activities to promote ICH products, enhancing consumer engagement [8] Group 4: Overall Impact - The series of ICH activities during the festivals not only showcases traditional culture but also represents innovative practices in cultural transmission [9] - These initiatives contribute to the high-quality development of the cultural tourism industry in Jiangsu, enriching the cultural landscape of the region [9]