Core Viewpoint - The event "Non-Heritage into Street District National Trend Brand Fair and National Trend Launch Activity" aims to integrate the living heritage with commercial innovation, promoting cultural tourism and consumption upgrades in Xi'an [1][3]. Group 1: Event Overview - The event was jointly organized by the Xi'an Municipal Bureau of Commerce and the Xi'an Municipal Bureau of Culture and Tourism [1]. - It features an innovative model combining "national trend debut, cultural creative launch, non-heritage scenes, and cross-temporal art performances" [1]. Group 2: Objectives and Goals - The event is designed to connect the consumption chain and promote the integration of commerce, culture, and tourism [3]. - It aims to drive consumption upgrades and stimulate market vitality, injecting momentum into high-quality development [3]. Group 3: Activities and Highlights - The event includes a fashion show featuring three high-end "Fan Yanyan" brand pieces, marking their national debut [7]. - Various non-heritage crafts and performances will be showcased, including ancient incense-making techniques and traditional noodle sculptures [7]. - Interactive activities such as archery, paper-cutting, and traditional games will allow visitors to experience ancient lifestyles [7]. Group 4: Cultural Significance - The event highlights Xi'an's rich historical culture, showcasing successful projects like the Great Tang West Market and Chang'an Twelve Hours [7]. - It aims to rejuvenate traditional crafts and showcase the enduring charm of Chinese culture [7].

Core Viewpoint - Xinjiang is experiencing a tourism boom during the summer, with visitors engaging in immersive experiences of intangible cultural heritage (ICH) crafts, highlighting the region's rich cultural offerings and economic potential [1][3]. Group 1: Intangible Cultural Heritage (ICH) Development - Xinjiang has a total of 5,956 ICH representative projects, with significant achievements in protection and transmission, including 22 individuals selected as national-level ICH inheritors in the past year [1][20]. - The integration of cultural tourism has transformed traditional workshops into ICH workshops that combine appreciation, learning, and purchasing [6][18]. - The region's ICH is revitalizing local economies, serving as a key to wealth creation for communities [1][20]. Group 2: Craftsmanship and Local Artisans - Artisans in Xinjiang, such as the potter Tursun Muxtar, are preserving ancient techniques, with the pottery-making process involving five critical steps, showcasing the region's historical depth [9][11]. - The craftsmanship of local artisans includes a variety of products, from pottery to copperware, with artisans like Yusup Kadi innovating by incorporating modern design elements into traditional crafts [12][15]. - The interactive experience offered by ICH workshops allows tourists to engage directly with artisans, enhancing the cultural experience and promoting the preservation of these crafts [17][18]. Group 3: Economic Impact and Employment - The "ICH + tourism" model has created job opportunities for over 600 local residents in certain areas, demonstrating the economic benefits of cultural heritage integration [18][20]. - The establishment of ICH protection bases and workshops has led to the creation of more than 130 ICH workshops, contributing to employment for nearly 10,000 individuals [20].

Core Viewpoint - The 2025 Sichuan International Wine Expo highlights the importance of cultural heritage in the liquor industry, showcasing the innovative practices of Wuliangye in preserving and promoting traditional brewing techniques while integrating modern technology [2][4][6]. Group 1: Event Overview - The expo features a "1+1" dual venue layout, creating diverse consumption scenarios with five major exhibition areas, including Chinese liquor, Sichuan liquor, international wines, and distilled spirits, attracting over a hundred renowned liquor companies from more than ten countries [4][6]. - Wuliangye's "Fourth Wuliangye and Beauty Culture Festival" was awarded as one of the "Top Ten Innovative Marketing Examples for Sichuan Baijiu Brands for 2024-2025" [2][4]. Group 2: Cultural Heritage and Innovation - The event emphasizes the significance of traditional brewing techniques as a national intangible cultural heritage, with Wuliangye representatives and other national heritage inheritors declaring their commitment to preserving these techniques [6][8]. - Wuliangye's technical advisor, Zhao Dong, discussed the company's efforts in integrating modern technology with traditional brewing practices, focusing on policy, platform, talent, and management to ensure the sustainable transmission of intangible cultural heritage [6][8]. Group 3: Talent Development and Training - Wuliangye has established multiple systems for the management of intangible cultural heritage representatives and has built a national high-skilled talent training base, producing 89 national-level talents and 72 provincial-level talents [8]. - The company is expanding the expression and display of intangible heritage, including the release of a comprehensive lineage of 28 representative inheritors of Wuliangye's traditional brewing techniques [8]. Group 4: Future Outlook - Wuliangye aims to continue as a leader in the active transmission of intangible heritage, linking cultural empowerment with industry development, and creating new ways to express and disseminate cultural heritage [9].

Core Viewpoint - The event held in Baise, Guangxi, on June 14, 2025, showcased the creative transformation of intangible cultural heritage (ICH) under the theme "Integrating into Modern Life - ICH is Youthful" and attracted thousands of citizens and tourists [1][2] Group 1: Event Highlights - The opening ceremony featured performances such as the dance "Joyful Zhuang Village" and the musical piece "The Red Army Comes to Baise," which energized the audience [1] - A cultural promotional video titled "Remembering Hometown Nostalgia" was released, featuring overseas Chinese Jin Yuxi, connecting overseas compatriots through ICH [1] - An online shopping festival was launched, with 20 influencers promoting ICH handicrafts, food, and cultural products through live streaming, enhancing the visibility of Guangxi products [1] Group 2: Cultural Heritage Promotion - The main venue, "Living Heritage Market," became a focal point, showcasing the Zhuang ethnic group's "Bao Tianding" custom and the innovative "Three ICH Transport Beads" by craftsman Liang Jun, which received over 100,000 orders [1] - The event also highlighted traditional festivals and foods, such as the Zhuang Frost Festival and five-color glutinous rice, demonstrating the deep integration of ICH into daily life [1] - The event included a display of the history of ICH protection in Guangxi, covering training programs for national ICH inheritors, cultural ecological protection zones, and digital preservation achievements [1] Group 3: Government Support and Initiatives - Guangxi has prioritized ICH protection since 2003, with over 100 million yuan allocated to ICH protection funding, establishing a four-tier protection system [2] - Four projects from Guangxi are included in UNESCO's list of human intangible cultural heritage masterpieces, with 1,115 provincial-level ICH projects, ranking among the top in the country [2] - The region promotes a model of "festivals every month, surprises everywhere," launching 12 major ICH-themed festivals annually to integrate ICH into modern life and boost tourism [2]

Core Viewpoint - The article highlights the integration of traditional dragon boat culture with modern tourism and economic development in Guangdong, showcasing various events and initiatives that promote this cultural heritage while stimulating local economies [1][4]. Group 1: Dragon Boat Culture and Heritage - Guangdong is a significant origin of dragon boat culture, which serves as both a sport and a cultural symbol [1][2]. - The province has implemented a "living heritage" protection project, including 23 major intangible cultural heritage items, to ensure the preservation and innovation of dragon boat traditions [1][2]. Group 2: Cultural Events and Activities - Over 430 dragon boat races took place during the Dragon Boat Festival, with more than 6,000 teams participating, illustrating the vibrant cultural engagement [1]. - Various activities, such as the "Zhengya Qilong" ceremony and themed exhibitions, have been organized to enhance community involvement and cultural appreciation [2]. Group 3: Economic Impact and Tourism - The "Follow the Dragon Boat to Travel" initiative aims to boost tourism by promoting dragon boat events across 21 cities in Guangdong, linking sports, culture, and local cuisine [4]. - In 2025, the province received 23.21 million tourists during the Dragon Boat Festival, a 20.6% increase year-on-year, generating tourism revenue of 11.44 billion yuan, up 25.6% [4].

Group 1 - The drama "苦尽柑来遇见你" has sparked significant interest in the Jeju haenyeo (female divers) culture, highlighting the struggles and resilience of three generations of women [1][3] - The number of haenyeo has drastically decreased from over 20,000 in the 1960s to 3,226 in 2023, with 64.8% being over 70 years old, indicating an aging population and a cultural crisis [3][5] - The Jeju haenyeo culture has been recognized as a significant cultural heritage, being listed as a UNESCO intangible cultural heritage and a national cultural heritage of Korea [3][5][6] Group 2 - The haenyeo culture embodies values of gender narrative, social responsibility, and ecological philosophy, which are increasingly relevant in contemporary society [6][20] - Historically, haenyeo emerged in the 17th century to fill labor shortages, and their work was initially undervalued, but they have since gained economic sovereignty and social influence [7][9] - The haenyeo's collective organization, known as "契," promotes cooperation and mutual support, showcasing a model of social responsibility that contrasts with modern individualism [16][18][19] Group 3 - The cultural significance of haenyeo is being revitalized through media representation, with recent dramas and documentaries increasing public interest and tourism in Jeju Island [24][30] - There is a pressing need for innovative transmission mechanisms to avoid the hollowing out of intangible cultural heritage, focusing on both skill transmission and market viability [25][26][27] - The establishment of haenyeo schools and experiential programs aims to modernize the training of haenyeo while preserving traditional practices [27][28] Group 4 - The success of the haenyeo culture in media can be compared to Disney's IP management strategies, emphasizing the importance of creating a sustainable cultural narrative that engages the audience [29][33] - The potential for user-generated content and community involvement in cultural transmission is crucial for the longevity and relevance of the haenyeo heritage [33][34]

Core Viewpoint - The article highlights the innovative efforts of Wang Yinfeng in preserving and modernizing the traditional paper-cutting art of Taiyuan, which has a history of over 2000 years and was recognized as a national intangible cultural heritage in 2021 [6][12]. Group 1: Artistic Innovation - Wang Yinfeng combines traditional techniques with modern design, creating intricate paper-cut artworks that reflect both the grandeur of northern styles and the delicacy of southern styles [7][9]. - The artist has developed various products, including high-end collectible paper-cut versions of famous paintings, such as "Along the River During the Qingming Festival," using multi-layer techniques to enhance depth and detail [12][16]. - Wang's creations have gained popularity, especially with the rise of cultural products related to successful Chinese media, leading to rapid sales of her innovative designs [11][12]. Group 2: Cultural Preservation and Education - Wang Yinfeng emphasizes the importance of adapting traditional crafts to contemporary lifestyles to ensure their survival in the market [9][13]. - Since 2013, she has collaborated with schools and cultural institutions to introduce paper-cutting into educational curricula, fostering interest among children and ensuring the craft's future [14][15]. - The artist's daughter is also involved in promoting paper-cutting culture, indicating a familial commitment to preserving this art form [15]. Group 3: Market Expansion - Wang is exploring opportunities to expand Taiyuan paper-cutting into international markets through e-commerce platforms like Amazon [16]. - The demand for home decor items has shifted from traditional window decorations to more versatile products, such as framed artworks and decorative gifts, reflecting changing consumer preferences [11].