在这样的国家级舞台上，山东省选送的歌曲《逍遥游》融合5项国家级非遗代表性项目，由刘惜君 演唱，在大年初四的节目中精彩亮相，其中菏泽的庄子传说与山东古筝乐大放异彩，收获广泛好评。一 边是庄子精神的当代回响，一边是鲁筝弦音的千年乡情：菏泽元素，既有"思想的高度"，也有"烟火的 温度"。 为什么这次亮相值得关注？因为这不是一次简单的节目展示，而是一次城市文化IP的高光时刻：菏 泽从来不缺故事与声音，关键在于——如何把"被看见"变成"被记住"，把"一次出圈"变成"长期出彩"。 先看"庄子传说"。在国家级非遗名录中，它属于民间文学类项目。这一项目的价值，不只在于"讲 庄子故事"，更在于它用民间叙事把抽象哲思变得可感、可亲：顺应自然、保持真性、处事达观，这些 看似"高冷"的思想，被乡音土语反复讲述，成为普通人也能握在手里的生活智慧。项目介绍中写道，相 关民间传说"据统计有一百二十多个"，且在东明仍留存漆园遗址、庄子观、庄子墓等遗迹线索——文化 记忆既在口头，也在土地。 再看"山东古筝乐"。它作为"古筝艺术（山东古筝乐）"列入国家级非遗名录。它不是"会弹筝"这么 简单，而是一整套成熟的地方音乐体系：作为山东古筝乐发源地，菏 ...

（来源：南京晨报） 转自：南京晨报 晨报讯（通讯员 沈科达 南京晨报/爱南京记者 黄燕）马年新春，素有"龙灯之乡"美誉的溧水区石湫街 道，处处年味浓郁、喜气洋洋。正月初二至初八，全域29条龙灯腾跃街巷，2盏非遗马灯轮番登场，陆 家大龙、魏家双龙、东泉马灯、杨家马灯等民俗活动接连亮相，锣鼓喧天、灯火璀璨，勾勒出秦淮源头 最生动的江南年景。 作为石湫新春的核心民俗，龙灯表演气势恢宏、各具特色。初二当晚，市级非遗陆家大龙联合多条龙灯 以"双龙齐舞"拉开新春序幕，45米长的龙身腾挪翻转，兴龙戏珠、盘龙望月等经典阵式气势磅礴。初 三，桑园蒲村"四龙齐舞"，遵循"两公两母"传统格局，完成龙抬头、龙开口等古老仪式，烛龙流光，寄 托着四方和谐、五谷丰登的美好祈愿。 向阳村张家大龙以独有的黑色鳞纹惊艳亮相，近50米板龙夜游如黑龙腾空，龙身内木制平衡杆让烛火长 明，尽显传统工匠智慧。初五，传承三百年的魏家双龙从宗祠出发，走村串巷、挨家送福，一青一黄双 龙穿梭，将新春喜庆送到家家户户。官塘、东塘头、熊家等各村龙灯接续登场，村村有龙舞、日日有欢 腾。 龙灯磅礴，马灯灵动。社东社区杨家马灯时隔24年重启，由平均年龄11岁的"10后"小 ...

记者24日从遵义市文化旅游局获悉，2026年春节假期，遵义接待游客按可比口径增长16.5%；省外游客 占比突破三成，达30.9%，按可比口径增长36.7%，重庆、四川、广东等地游客纷至沓来，"红城"遵义 成为西南乃至全国春节旅游的热门目的地。 春节假期遵义市围绕"悦遵义·享暖冬"主题，共推出春节系列场景及活动562场次，吸引352.85万人次参 与。从仁怀的长岗龙灯巡游到习水的福鱼千灯会，从余庆的非遗花灯到务川的仡乡歌手擂台赛，多彩的 活动激发了群众"逛市集、品年俗、乐出游"的热情。 从娄山关的"马蹄疾"到乌江寨的"烟火年"，从赤水河畔的瀑布音乐节到茶海深处的梅花香，2026年春节 假期，贵州遵义以一场场精彩纷呈的文旅盛宴，让"红色圣地"焕发青春活力与浓浓年味。 红色引擎驱动，传统与现代交融 红色，是遵义最厚重的底色。春节期间，遵义会议会址、四渡赤水纪念馆、娄山关战斗遗址等经典红色 景区开启"人从众"模式。遵义会议会址接待游客48.9万人次，日均接待游客6万人次以上。 不仅如此，红色旅游也在不断创新中"圈粉"年轻群体。娄山关景区推出"西风烈·马蹄疾—娄山关里过新 年"主题活动，将盖章打卡、民俗体验、年味市集与 ...

光影流转，弦歌不辍。春节期间，沾化区通过"观影促非遗消费"创新实践，让古老的文化瑰宝在现代商 业模式赋能下，绽放出璀璨光芒，实现了"让非遗走进生活"的美好愿景。 滨州日报/滨州网沾化讯 新春时节，万象更新。沾化区打破传统思维，不再满足于单纯的"文化展示"， 而是精准把握春节档期的流量红利，将国家级非物质文化遗产——渔鼓戏与枣木雕刻元素巧妙植入现代 化影城，通过一张电影票探索"观影引流＋非遗留人＋优惠促消"，实现了文化惠民与"非遗"活态传承双 赢。 沾化影城中厅，不再是单纯的候场区，摇身一变成为热闹的"非遗会客厅"。沾化渔鼓戏剧团演员现场演 绎经典选段，让市民在候场期间近距离感受"非遗"魅力；枣木雕刻传承人巧手创作，将本地冬枣木变身 为精美艺术品。这一可逛可赏的场景布置有效延长了观众停留时间，为后续消费转化奠定了基础。 沾化影城负责人张梁介绍："下一步，我们将在影院内设立非遗文化展区，让观众在等待观影的同时， 感受沾化的'非遗'文化魅力。"这一举措精准提升了消费者的获得感。市民在影城不仅饱览视听盛宴， 更能近距离接触"非遗"文化，将承载着乡愁记忆的匠心好物带回家。这种融合体验让单一的观影行为， 升华为一场复合型 ...

今年春节，将博物馆作为旅行目的地、在文化浸润中度过假期，成为越来越多游客的选择。贵州全省各地的文博场馆也通过上新特色 展览、推出沉浸式互动服务，满足游客多样化的文化消费需求。大型博物馆人气居高不下，特色场馆亦成为新晋打卡热点。 春节期间，贵州省地质博物馆开展了"博物馆里过大年"系列活动，在常设展览之外推出"矿彩风华""石中灵骏"两大特展，将珍贵矿物 标本与岩彩艺术、玛瑙文化相融合，并配套矿物颜料绘制、VR科普导览等互动体验。 自正月初一以来，馆内客流逐日递增，已接待游客超过1.2万人次，亲子家庭与18至30岁的年轻客群成为主要群体。有湖北游客表示， 带孩子来参观化石、体验AI眼镜，孩子玩得非常开心；来自杭州的游客则感叹，地质博物馆涵盖了整个贵州的历史脉络，展陈清晰， 体验感很好。 馆内推出的"马舞新春——丙午马年全球生肖文化联展"，以马为核心，串联古今驯马史、车马礼制及马主题文娱艺术，汇聚贵州民族 工艺与海外马文化精品，贯通中外，共贺新春。来自天津的游客表示，从"村晚"感受到贵州浓厚的年味，特意带孩子来博物馆开阔眼 界，了解当地历史；广东游客则对比了贵州文化与中原文化、广府文化的差异，深感震撼。 贵州省博物馆 ...

2月20日（正月初四），2026"陕北榆林过大年"秧歌展演在榆林古城火热开扭，首日12支秧歌队率先登 场展演，彩绸翻飞、锣鼓齐鸣，为广大市民和游客献上气势恢宏的年味盛宴。据悉，本次活动共有38支 秧歌队、3000余名演职人员参演，含市外队伍16支。演出将持续至正月初七，正月十四和元宵节期间将 进行汇演。作为国家级陕北文化生态保护区核心地带，榆林通过连续几年举办秧歌展演推动非遗活态传 承。今年秧歌展演首日观演人数超19万，人气再创新高，尽显塞上新春热闹气象 （视频:榆林传媒中 心） 编辑：韩睿 ...

Core Viewpoint - The article highlights the successful integration of traditional Chinese cultural heritage, specifically the Jiangzhou drum music, into a modern musical theater format through the premiere of the musical "Mouse Kingdom Adventure" in Shanxi Province, showcasing the charm and relevance of intangible cultural heritage in contemporary settings [1][3]. Group 1: Performance and Audience Engagement - The musical "Mouse Kingdom Adventure" premiered during the Spring Festival, featuring daily performances that attracted over 1,000 audience members on average [3]. - The production combines Jiangzhou drum music with a narrative that immerses the audience in a whimsical world, enhancing the overall experience with vibrant costumes and impressive stage design [3][5]. - Audience members expressed their appreciation for the innovative presentation of traditional drum music, noting its accessibility and emotional resonance [5][6]. Group 2: Cultural Significance and Artistic Innovation - The storyline of "Mouse Kingdom Adventure" is inspired by the national intangible cultural heritage of Jiangzhou woodblock New Year paintings, specifically the classic work "The Mouse Marries," and conveys themes of reunion and the pursuit of happiness during the New Year [5][6]. - The creative team has successfully merged Western musical theater elements with traditional Jiangzhou drum music, creating a new pathway for expressing intangible cultural heritage [5][6]. - The musical employs a dream narrative structure and anthropomorphism to bridge the gap between traditional culture and younger audiences, making it more relatable and engaging [5][6].

Core Insights - The article highlights the revitalization of the She ethnic community in Yao Mountain Village, Tonglu County, Zhejiang Province, driven by the return of young people who leverage local resources and cultural heritage to create new economic opportunities [1][3]. Group 1: Economic Development - The Non-material Cultural Heritage Agricultural Innovation Park has become a bustling hub during the Spring Festival, showcasing local products like bamboo shoots and traditional snacks, with sales exceeding 700,000 yuan in just over a month [3]. - The park serves as a platform for local farmers to consolidate their products, improving brand recognition and sales through unified standards and packaging [3]. - The initiative has attracted 36 different business models, indicating a successful strategy in fostering local entrepreneurship and economic growth [5]. Group 2: Youth Engagement - Young returnees are actively participating in the local economy, utilizing their skills in digital marketing and product development to modernize traditional offerings [5]. - The presence of a "creative second generation" is noted, with young entrepreneurs like Chen Ting driving innovation in product sales and marketing strategies [5]. - The park also provides training and resources for local youth, encouraging them to engage in various sectors such as agriculture, digital marketing, and cultural promotion [5]. Group 3: Cultural Heritage - The article emphasizes the importance of cultural heritage in attracting young people back to their hometowns, with initiatives aimed at preserving and promoting She medicine and traditional practices [7]. - Activities such as DIY workshops for herbal sachets and health food preparation are designed to immerse visitors in She culture, enhancing cultural appreciation and understanding [7]. - The integration of cultural experiences with tourism is expected to further boost local economic development, with projections indicating significant income growth for the community by 2025 [7].

Core Viewpoint - The article highlights the vibrant atmosphere of the Qinhuai Lantern Festival in Nanjing, showcasing the blend of traditional culture and modern consumerism during the Chinese New Year celebrations [1][3][12]. Group 1: Lantern Market and Cultural Significance - The first lantern market at the Confucius Temple has moved west for the first time in over twenty years, featuring over 50 stalls and attracting large crowds from the first day of the Lunar New Year until the 18th [3][7]. - The market reflects a mix of traditional lantern craftsmanship and contemporary aesthetics, inviting citizens and tourists to appreciate and purchase lanterns [7][8]. - The event is part of a broader effort to integrate intangible cultural heritage into daily life, with various traditional crafts being showcased and sold [10][12]. Group 2: Consumer Engagement and Sales - Popular items include the "Horse Year" themed lanterns and a rotating light-up "Wealth Windmill Lantern," which have become bestsellers among children and families [8][12]. - The "Qinhuai Gifts" flagship store has seen high demand for its unique products, indicating a successful fusion of cultural heritage and modern design [7][8]. - The "ticket root economy" initiative allows visitors to receive discounts at local businesses when they present their lantern festival tickets, promoting local commerce [17]. Group 3: Traditional Food and Local Businesses - Traditional food establishments like the Lotus Lake Cake Shop and Qifang Pavilion are experiencing increased foot traffic, with long-standing recipes and modern service methods attracting both locals and tourists [13][15]. - The Lotus Lake Cake Shop produces around 3,000 servings of traditional snacks daily, maintaining its reputation while adapting to contemporary dining practices [15]. - Qifang Pavilion, a century-old restaurant, combines traditional flavors with a modern dining environment, ensuring that visitors experience authentic Qinhuai cuisine [15][17]. Group 4: Heritage and Innovation - The article emphasizes the importance of integrating traditional crafts into the market to attract younger generations and foster innovation [10][12]. - Various artisans are collaborating with well-known brands to modernize their crafts, ensuring the survival and relevance of traditional techniques [10][12]. - The Qinhuai District is actively promoting its intangible cultural heritage through initiatives that encourage community engagement and educational programs for youth [12].

江西赣州正在持续做强"来赣州过客家年"旅游品牌。 2月6日晚，江西省赣州市兴国县将军园广场，灯火璀璨、人潮涌动，"非遗贺新春 寻味中国年——2026 来赣州过客家年"活动暨"赣韵非遗江右大集"在此正式启动。 2月6日晚，兴国县将军园广场，"非遗贺新春 寻味中国年——2026来赣州过客家年"活动暨"赣韵非遗江 右大集"启动。本文图均来自活动主办方 这场以"山歌颂响客家年 非遗焕彩庆团圆"为主题的文化盛会，由江西省文化和旅游厅、赣州市人民政 府共同主办，通过非遗展示、民俗体验、歌舞表演和学术交流等形式，在赣南大地掀起了一场客家春 节"风暴"，散发传统韵味，又兼具现代趣味。 这个春节，不妨来赣州，在非遗的"活化"展示中，过一个好玩、好看、好听、有味的客家年。 "来赣州过客家年" 今年的客家新春盛会在"赣南非遗之夜"中拉开序幕。 如果说舞台是集中展示，那么遍布现场的体验活动，则让非遗真正"动"起来。 2月6日，"四星望月"厨艺大比拼现场。 2月6日下午，率先举行的"四星望月"厨艺大比拼，把客家年味端上餐桌。这道兴国招牌菜现场比拼、现 场品鉴，嘉宾与游客在热气腾腾的香味中，直观感受客家饮食文化的匠心与讲究。味蕾的记忆， ...