2025 国庆、中秋双节期间，江苏大地浸润在浓厚的文化氛围与节日喜悦中。全省以 "线上线下 （300959）结合、展演体验并重、传统现代交融" 为核心思路，将散落各地的非物质文化遗产转化为可 感、可玩、可享的文化盛宴，13 个设区市因地制宜、创新实践，让千年非遗在当代生活中焕发新活 力。据不完全统计，双节期间全省共开展非遗活动 1086 场，非遗场馆及活动接待人次达 735.6 万，相 关销售额突破 1.58 亿元，不仅为市民游客带来了独特的节日体验，更走出了一条非遗活态传承与文旅 融合发展的新路径。 沉浸体验： 在场景化营造中，南通通州的实践堪称大型非遗活动标杆。当地以 "'老街 × 非遗，国潮正当红'石港西 大街双节非遗活起来" 为主题，将千年石港西大街打造成开放式非遗乐园 —— 青石板路串联 "动态表演 + 静态市集"：变脸绝活引欢呼，蓝印花布传承人演示 "刮浆显蓝"（游客可试扎染），西亭脆饼摊位展 传统起酥工艺；非遗纹样文创、蓝印花布潮包等国潮单品遭年轻人热抢，古街非遗打卡点更成社交平台 "南通假期必去地标"。这场活动让非遗脱离展台、融入古街肌理，游客漫步触达非遗，更带动地方假日 文旅消费。 地域赋能 ...

Core Perspective - The exhibition "New Life of All Things - Chinese Intangible Cultural Heritage and Contemporary Design Exhibition" showcases the integration of traditional Chinese craftsmanship with modern design, emphasizing the innovative paths of "living inheritance" of intangible cultural heritage [1][2][3] Group 1: Exhibition Overview - The exhibition is co-hosted by Sunshine Media Group and the Italian Chinese Council Foundation, taking place in Milan from October 3 for 10 days [1] - It features 41 outstanding artists and 15 participating institutions, presenting 108 works that connect the past and present, East and West, craftsmanship and emotion [1] - The theme "History Continues, Social Interaction Never Stops" highlights the cultural significance of intangible heritage in contemporary contexts [1] Group 2: Curatorial Focus - The exhibition is curated by Yang Lan and Su Dan, focusing on how intangible heritage skills play a role in social interactions [2] - It employs a dual narrative structure, with a clear focus on four classic social scenarios: banquets, gatherings, tea parties, and dramas, integrating intangible heritage elements into modern social settings [2] - The exhibition also explores the dynamic interaction between people, actions, and spaces through emotional stages of encounter, acquaintance, understanding, and longing [2] Group 3: Featured Works and Artists - Notable works include the "Chinese Traditional Weaving Machine Model" by representative inheritor Zhu Jianming, showcasing typical characteristics of Central China's textile culture [2] - The Su Silk Dress series uses Song brocade to create elegant accessories like fortune bags and fragrant pouches [2] - Longquan Xili revitalizes cloud shoulder patterns from the museum's collection, infusing Eastern aesthetics into contemporary fashion and cultural design [2] - Da Shi Tailoring reproduces classic styles using Suzhou craftsmanship, presenting exquisite pieces like the Eight Treasures Pattern Qipao [2] Group 4: Cultural Significance - The exhibition symbolizes the rich and long-standing intangible heritage, trade, and cultural exchanges between China and Italy [3] - It reflects ancient craftsmanship while reconstructing Eastern aesthetics with contemporary language, providing scenes and mediums for social and emotional communication [3] - The integration of artificial intelligence and multimedia technology breathes new life into heritage works, endowing ancient civilizations with contemporary significance [2]

杨越明提到，城市文化资源与文化IP之间存在明显差距。在推动中华优秀传统文化创造性转化的过程 中，我们常强调资源本身的特殊性，但更关键的是要贴合当下人的生活方式与接受心理。只有将"文化 资源"与"当代生活方式"连接起来，才能真正实现从"资源"到"IP"的转化。 9月22日，"秋意盎然·津彩斑斓"天津文旅推广活动在北京王府井工美大厦"予寻京喜"非遗空间启幕。活 动以"津味非遗、消费焕新"为主线，精心打造"津彩斑斓"非遗特展、"非遗+"京津文旅对话论坛、沉浸 式快闪市集及政企对接会四大板块。 金鹏认为，非遗与旅游文创产品的结合已进入新阶段：一方面，市场日益繁荣；另一方面，涌现出大量 代表性产品。天津拥有众多全国乃至全球知名的非遗技艺，在传承这些"老技艺"的基础上，需重点突 出"情绪价值"。 于波表示，"传承是最好的保护"，并非传统意义上的"原样保留"，而是"活态化传承"。文化传承要做好 以下几点：融入生活、借力科技、文化活化、对接产业，保护非遗不能只靠"保护"本身，市场是检验保 护成效的关键——如果产品没有市场价值，所谓的"保护"就谈不上成功。 作为活动亮点的"非遗+"京津文旅对话论坛，以"文旅商融合背景下，城市文 ...

Group 1 - The Shunyi District showcased its "Quality Shunyi International New City" theme at the Service Trade Fair, featuring over 300 exhibits from 21 unique enterprises, including those from Inner Mongolia's Balinzuoqi [1][2] - The exhibition area is divided into three main sections: "Digital + Intangible Cultural Heritage," "Cultural Creation + Food," and "Music + Technology," highlighting the integration of cultural heritage with technological innovation [1] - The "living inheritance" of intangible cultural heritage is emphasized, with hands-on experiences allowing visitors to engage with traditional crafts, such as the "Fire Painting Gourd" technique [1][2] Group 2 - The "Shunyi Flavor" group presented local specialties, including products from Shunxin Agriculture and ecological hawthorn strips, alongside Inner Mongolia's specialty products like beef jerky and dairy items [2] - An interactive project titled "Encountering Mythical Beasts" provided a tech-driven experience, allowing visitors to interact with digital representations of ancient cultural elements [2] - The Shunyi District has implemented policies to support cultural and tourism industry development, resulting in a record high of 192 cultural enterprises as of June this year, with a 32.4% year-on-year revenue growth in cultural communication channels [3]

Core Insights - The event held in Datong City on June 26, 2025, showcased the first batch of 65 "Shanxi Intangible Cultural Heritage (ICH) Goods," which include traditional crafts, medicine, food, and cultural creations [1][2] - The initiative aims to combine traditional craftsmanship with modern design and market demands, promoting the "living inheritance" of ICH and enhancing cultural consumption [2] Group 1: Event Overview - The "Shanxi ICH Goods" include products from all 11 cities in Shanxi, such as Taiyuan Su's Glass, Jinzhong's Ejiao Cake, and Datong's Copper Craft Hot Pot [1] - The month-long ICH Consumption Season features nearly 200 ICH projects and over 300 inheritors, creating an immersive experience with a daily foot traffic exceeding 30,000 and total sales surpassing 2 million yuan [1][2] Group 2: Innovative Approaches - The event introduced ICH study classes where inheritors teach skills like paper-cutting and dough modeling, allowing citizens to learn through play [2] - Collaborations with brands like Huawei and Tencent Games explore the integration of "ICH + Technology" and "ICH + Fashion," creating a one-stop shopping experience through AR interactions and cultural product collaborations [2] Group 3: Economic and Cultural Impact - Shanxi has a rich ICH resource base with 182 national-level and 1,173 provincial-level projects, aiming to establish a virtuous cycle of ICH protection, inheritance, and industrial development [2] - The event serves as a model for innovative development of ICH across the country, driven by government guidance, market operations, and social participation [2]

Core Viewpoint - The event "Non-Heritage into Street District National Trend Brand Fair and National Trend Launch Activity" aims to integrate the living heritage with commercial innovation, promoting cultural tourism and consumption upgrades in Xi'an [1][3]. Group 1: Event Overview - The event was jointly organized by the Xi'an Municipal Bureau of Commerce and the Xi'an Municipal Bureau of Culture and Tourism [1]. - It features an innovative model combining "national trend debut, cultural creative launch, non-heritage scenes, and cross-temporal art performances" [1]. Group 2: Objectives and Goals - The event is designed to connect the consumption chain and promote the integration of commerce, culture, and tourism [3]. - It aims to drive consumption upgrades and stimulate market vitality, injecting momentum into high-quality development [3]. Group 3: Activities and Highlights - The event includes a fashion show featuring three high-end "Fan Yanyan" brand pieces, marking their national debut [7]. - Various non-heritage crafts and performances will be showcased, including ancient incense-making techniques and traditional noodle sculptures [7]. - Interactive activities such as archery, paper-cutting, and traditional games will allow visitors to experience ancient lifestyles [7]. Group 4: Cultural Significance - The event highlights Xi'an's rich historical culture, showcasing successful projects like the Great Tang West Market and Chang'an Twelve Hours [7]. - It aims to rejuvenate traditional crafts and showcase the enduring charm of Chinese culture [7].

Core Viewpoint - Xinjiang is experiencing a tourism boom during the summer, with visitors engaging in immersive experiences of intangible cultural heritage (ICH) crafts, highlighting the region's rich cultural offerings and economic potential [1][3]. Group 1: Intangible Cultural Heritage (ICH) Development - Xinjiang has a total of 5,956 ICH representative projects, with significant achievements in protection and transmission, including 22 individuals selected as national-level ICH inheritors in the past year [1][20]. - The integration of cultural tourism has transformed traditional workshops into ICH workshops that combine appreciation, learning, and purchasing [6][18]. - The region's ICH is revitalizing local economies, serving as a key to wealth creation for communities [1][20]. Group 2: Craftsmanship and Local Artisans - Artisans in Xinjiang, such as the potter Tursun Muxtar, are preserving ancient techniques, with the pottery-making process involving five critical steps, showcasing the region's historical depth [9][11]. - The craftsmanship of local artisans includes a variety of products, from pottery to copperware, with artisans like Yusup Kadi innovating by incorporating modern design elements into traditional crafts [12][15]. - The interactive experience offered by ICH workshops allows tourists to engage directly with artisans, enhancing the cultural experience and promoting the preservation of these crafts [17][18]. Group 3: Economic Impact and Employment - The "ICH + tourism" model has created job opportunities for over 600 local residents in certain areas, demonstrating the economic benefits of cultural heritage integration [18][20]. - The establishment of ICH protection bases and workshops has led to the creation of more than 130 ICH workshops, contributing to employment for nearly 10,000 individuals [20].

Core Viewpoint - The 2025 Sichuan International Wine Expo highlights the importance of cultural heritage in the liquor industry, showcasing the innovative practices of Wuliangye in preserving and promoting traditional brewing techniques while integrating modern technology [2][4][6]. Group 1: Event Overview - The expo features a "1+1" dual venue layout, creating diverse consumption scenarios with five major exhibition areas, including Chinese liquor, Sichuan liquor, international wines, and distilled spirits, attracting over a hundred renowned liquor companies from more than ten countries [4][6]. - Wuliangye's "Fourth Wuliangye and Beauty Culture Festival" was awarded as one of the "Top Ten Innovative Marketing Examples for Sichuan Baijiu Brands for 2024-2025" [2][4]. Group 2: Cultural Heritage and Innovation - The event emphasizes the significance of traditional brewing techniques as a national intangible cultural heritage, with Wuliangye representatives and other national heritage inheritors declaring their commitment to preserving these techniques [6][8]. - Wuliangye's technical advisor, Zhao Dong, discussed the company's efforts in integrating modern technology with traditional brewing practices, focusing on policy, platform, talent, and management to ensure the sustainable transmission of intangible cultural heritage [6][8]. Group 3: Talent Development and Training - Wuliangye has established multiple systems for the management of intangible cultural heritage representatives and has built a national high-skilled talent training base, producing 89 national-level talents and 72 provincial-level talents [8]. - The company is expanding the expression and display of intangible heritage, including the release of a comprehensive lineage of 28 representative inheritors of Wuliangye's traditional brewing techniques [8]. Group 4: Future Outlook - Wuliangye aims to continue as a leader in the active transmission of intangible heritage, linking cultural empowerment with industry development, and creating new ways to express and disseminate cultural heritage [9].

Core Viewpoint - The event held in Baise, Guangxi, on June 14, 2025, showcased the creative transformation of intangible cultural heritage (ICH) under the theme "Integrating into Modern Life - ICH is Youthful" and attracted thousands of citizens and tourists [1][2] Group 1: Event Highlights - The opening ceremony featured performances such as the dance "Joyful Zhuang Village" and the musical piece "The Red Army Comes to Baise," which energized the audience [1] - A cultural promotional video titled "Remembering Hometown Nostalgia" was released, featuring overseas Chinese Jin Yuxi, connecting overseas compatriots through ICH [1] - An online shopping festival was launched, with 20 influencers promoting ICH handicrafts, food, and cultural products through live streaming, enhancing the visibility of Guangxi products [1] Group 2: Cultural Heritage Promotion - The main venue, "Living Heritage Market," became a focal point, showcasing the Zhuang ethnic group's "Bao Tianding" custom and the innovative "Three ICH Transport Beads" by craftsman Liang Jun, which received over 100,000 orders [1] - The event also highlighted traditional festivals and foods, such as the Zhuang Frost Festival and five-color glutinous rice, demonstrating the deep integration of ICH into daily life [1] - The event included a display of the history of ICH protection in Guangxi, covering training programs for national ICH inheritors, cultural ecological protection zones, and digital preservation achievements [1] Group 3: Government Support and Initiatives - Guangxi has prioritized ICH protection since 2003, with over 100 million yuan allocated to ICH protection funding, establishing a four-tier protection system [2] - Four projects from Guangxi are included in UNESCO's list of human intangible cultural heritage masterpieces, with 1,115 provincial-level ICH projects, ranking among the top in the country [2] - The region promotes a model of "festivals every month, surprises everywhere," launching 12 major ICH-themed festivals annually to integrate ICH into modern life and boost tourism [2]

Core Viewpoint - The article highlights the integration of traditional dragon boat culture with modern tourism and economic development in Guangdong, showcasing various events and initiatives that promote this cultural heritage while stimulating local economies [1][4]. Group 1: Dragon Boat Culture and Heritage - Guangdong is a significant origin of dragon boat culture, which serves as both a sport and a cultural symbol [1][2]. - The province has implemented a "living heritage" protection project, including 23 major intangible cultural heritage items, to ensure the preservation and innovation of dragon boat traditions [1][2]. Group 2: Cultural Events and Activities - Over 430 dragon boat races took place during the Dragon Boat Festival, with more than 6,000 teams participating, illustrating the vibrant cultural engagement [1]. - Various activities, such as the "Zhengya Qilong" ceremony and themed exhibitions, have been organized to enhance community involvement and cultural appreciation [2]. Group 3: Economic Impact and Tourism - The "Follow the Dragon Boat to Travel" initiative aims to boost tourism by promoting dragon boat events across 21 cities in Guangdong, linking sports, culture, and local cuisine [4]. - In 2025, the province received 23.21 million tourists during the Dragon Boat Festival, a 20.6% increase year-on-year, generating tourism revenue of 11.44 billion yuan, up 25.6% [4].