港股通 回购彰显成长信心，产品持续出奇创新 证券研究报告 泡泡玛特 (9992 HK) | 华泰研究 | | | 动态点评 | 投资评级(维持): | 买入 | | --- | --- | --- | --- | --- | --- | | 2026 年 | 1 月 | 22 日│中国香港 | 消费轻工 | 目标价(港币): | 410.00 | 公司近日开启股份回购，1 月 19 日、21 日两次回购合计 190 万股，回购金 额 3.1 亿港元。公司曾于 4M23-2M24 持续回购，累计约 2465 万股，金额 约 4.6 亿港元，平均单笔 36 万股。本轮回购的单笔金额及股数均超过以往， 彰显公司对成长前景信心。公司在门店运营精细度、场景氛围、情感体验等 方面不断精进，已长期论证的 IP 创新、品类创新能力持续发力，不断带动 新 IP、新玩法出圈。我们看好公司在 26 年加快 IP 结构多元化、均衡化， 乐园、动画内容、甜品、饰品等业态加快落地，培育新增长点并强化 IP 情 感连接，缓解市场对时尚风险的担忧。维持"买入"评级，继续重点推荐。 新品玩法、创意不断出新，持续验证 IP 运营能力 近期公司多 ...

Core Viewpoint - Pop Mart (09992) has seen a significant stock price increase of 7.18%, reaching HKD 220.8, with a trading volume of HKD 2.067 billion, driven by new product launches and share buybacks [1][4]. Product Launches - On January 22, Pop Mart's new PUCKY series electronic wooden fish plush blind box gained attention, transforming traditional wooden fish into plush toys that produce realistic sounds when tapped, focusing on emotional relief [1][4]. - The 2026 "Full Throttle" series plush blind box sold out within one minute of its online release [1][4]. - Additionally, the 2026 Valentine's Day limited edition blind box "Starry Person's Heartbeat" series was quickly sold out, marking the first Valentine's series product for the Starry Person brand [1][4]. Share Buybacks - Pop Mart has recently conducted share buybacks totaling nearly HKD 350 million, with the latest buyback transactions exceeding previous amounts, indicating the company's confidence in its growth prospects [1][4]. Operational Excellence - The company continues to enhance its store operations, scene atmosphere, and emotional experiences, demonstrating its long-term capabilities in IP innovation and category innovation, which are driving new IPs and gameplay to gain popularity [1][4].