以下文章来源于i黑马 ，作者i黑马 我的父母在改革开放之前就做生意，做那种很小的生意，小倒爷，开早点铺、卖西瓜、开录像厅、倒服装、倒电视。就是所有改革开放之前的 生意，我父母基本都做过。 我不能说我是富二代，就只是万元户而已。富二代都是拿父亲的钱来创业，我没拿我父亲的钱创业，我父亲也没钱给我。 父母常常在家谈怎么做生意，我从小就听到了很多故事。 让创业者不再孤独@i黑马 贾伟，LKK洛可可创始人、董事长、艺术家、黑马加速导师 自2004年创业以来，贾伟狂揽 79项 红点奖，并成为中国唯一独揽红点、iF、IDEA、G-Mark、Good Design、红星等国际顶级设计金奖的设计师； 将洛可可做成中国最大的工业设计公司之后，不断颠覆自己，连续创业； 被外界誉为：兼具商业头脑和设计才华的中国商业设计师第一人。 我出生在宁夏，在腾格里沙漠旁边长大，从小就经常骑着骆驼到沙漠里看星星。 我最崇拜的人正是我的父亲，他认真、勤奋，改变了家庭命运。我也要做个认真、勤奋的人。 我18岁来到北京，28岁准备创业。 38岁时，做了我们公司自己的第一款产品（55度杯），那年卖了50多个亿。 i黑马 . 20 年前没有联合办公，我租了 ...

Core Viewpoint - Today's consumers expect a balance of "value for money," "aesthetic appeal," and "emotional value," indicating that companies must cater to all three aspects to succeed in the current market [1] Group 1: Consumer Expectations - Consumers are increasingly focused on the combination of social status, product quality, and emotional connection when making purchasing decisions [1] Group 2: Course Promotion - The article promotes a course titled "Black Horse: Rise of Consumption," featuring industry experts who will discuss product innovation and brand expansion strategies in the context of the current market [2][5][6] Group 3: Japanese Manufacturing Insights - The success of Japanese brands in the 1980s serves as a model for emerging markets, emphasizing the importance of translating technology into consumer-perceived value [7] - Companies like Sony and Uniqlo exemplify how understanding consumer needs and integrating technology can lead to successful product development [7] Group 4: AI and Consumer Products - AI is reshaping the essence of consumption, with future market leaders being those who can effectively merge consumer needs with algorithmic solutions [7] - Examples include Plaud's recording card and Haivivi's toys, which leverage AI to enhance user experience and emotional connection [7] Group 5: Market Strategies - The course will cover strategies for navigating the saturated market, focusing on how to become leaders in niche segments through innovation and differentiation [10] - Emphasis will be placed on identifying clear market positioning and leveraging AI for product development [10] Group 6: Globalization and Localization - Successful globalization requires aligning Chinese supply chain capabilities with local market demands, moving beyond simple export strategies [11] - Building trust with local consumers is crucial for Chinese brands entering foreign markets, necessitating a focus on solving local problems rather than merely selling products [19]

过去十年，超过百亿美金的 C端App，几乎全是中国创业者做的。 所以，现在美国的 VC都不怎么投Consumer了，因为过去十年美国没有一个本土的C端App能 跑出来。 这就像中国的SaaS投资人也受了很重的伤一样，美国的Consumer VC也一样。 所以， 面向 C端的中国创业者，打全球市场必须要无比自信，因为你没有对手。 但面向企业端， Go-to-Market （进入市场战略/方案） 是很大的挑战 ，尤其是卖给美国的 大型企业。唯一的例外可能是Zoom，但它也是靠疫情才迎来大爆发。 中国的To B应用 ，靠PLG（产品驱动增长）可能做到一两千万美金ARR（年度经常性收 入），但 要突破三五千万美金的瓶颈，就必须转型SLG（销售驱动增长），组建一个有经验、 有关系的本地销售团队， 这个难度对中国创始人来说非常大。 你能不能吸引有能力的国外Sales（销售人员）？因为在中美国都是一样的， 大企业的 Sales 都是靠关系的 ，这个是很大一个挑战。 最近有人问我： 中国企业出海，应该先去哪个海外市场？ 其实，还是看每个创业者自己的背景、经验和人脉。 我打个不一定恰当的比喻：如果你认为自己是F-35，那就直接 ...

Group 1 - The article emphasizes that a good industry is characterized by the presence of many wealthy individuals, indicating that it is profitable for entrepreneurs [1] - The tea beverage sector is cited as an example where even average entrepreneurs can earn significant profits, suggesting it is a favorable industry [1] - The choice of industry is crucial for entrepreneurs, as the same level of intelligence and effort can lead to vastly different outcomes depending on the industry selected [1] Group 2 - The article discusses the importance of transforming technology into user-perceived value, using examples from successful Japanese companies like Sony and Uniqlo [9] - It highlights that AI is reshaping consumer products by redefining their inherent value, and future market leaders will be those who effectively integrate demand with algorithms [9] - The article suggests that understanding consumer scenarios is essential for product innovation, rather than merely focusing on technical specifications [9] Group 3 - The course mentioned in the article aims to provide insights into how Japanese and Chinese consumer companies can thrive in a saturated market [10] - It covers various sectors including consumer electronics, beauty, fashion, and food, focusing on product innovation and supply chain management [10] - The course features industry experts who will share their experiences and strategies for navigating the current market landscape [10][11][12] Group 4 - The article outlines the need for Chinese companies to adapt their supply chains to meet local demands when expanding globally, rather than simply replicating domestic models [20] - It emphasizes the importance of building trust with local consumers by addressing their specific needs and not just selling products [21] - The article suggests that successful global brands must balance localization with standardization to effectively penetrate foreign markets [21]

Core Viewpoint - The frozen dough market is experiencing a recovery trend in 2025, driven by an expanding consumer base and a 2.6% year-on-year sales growth, with a 2.4 percentage point increase in penetration rate [1] Group 1: Market Trends - The fast-paced lifestyle has led consumers to demand higher standards for frozen dough products, focusing on health, taste, and adaptability to different meal scenarios [4] - The "scientific weight loss" strategy is promoting a refined and focused approach to health concepts in frozen dough products, with an increasing emphasis on natural ingredients like whole grains and buckwheat [5][6] - The market for frozen snacks is a key growth driver, with a 3.2 percentage point increase in penetration rate, particularly in the "baking + freezing" crossover products like frozen pizzas and egg tarts [8] Group 2: Product Innovation - Brands are upgrading ingredients to enhance taste and nutritional value, such as replacing water with fresh milk in buns and using high-quality fats in pancakes [6] - Functional frozen dough products are emerging to meet specific consumer needs, such as low-sugar dumplings for older adults and low-sodium options for health-conscious consumers [6] Group 3: Consumer Behavior - Breakfast is identified as the primary consumption scenario for frozen products, accounting for over 43% of total spending on frozen items, highlighting the importance of energy and taste preferences during this meal [12] - The popularity of kitchen appliances like air fryers and microwaves is expanding the usage scenarios for frozen dough products, allowing for creative cooking methods that enhance family interaction [12] Group 4: Future Outlook - The recovery of the frozen dough market reflects evolving consumer demands and industry efforts in health upgrades, product innovation, and scenario matching, indicating a competitive yet opportunity-rich future [15]

Core Viewpoint - iCAR V23 has emerged as a leading model in the new energy box car segment, achieving sales of 39,979 units from January to August 2025, and has maintained a top-three position for eight consecutive months in this market segment [2][6]. Group 1: Product Strategy - iCAR focuses on creating unique vehicles, rejecting homogenized price competition, and adhering to a differentiated and specialized approach [5][11]. - The brand aims to produce "characteristic cars" that resonate with consumers' desires for individuality, with each V23 being distinct [3][22]. - iCAR's strategy includes a commitment to long-term product development, emphasizing quality and user engagement over rapid turnover of models [11][14]. Group 2: Market Positioning - iCAR positions itself as a brand that caters to the evolving needs of consumers, moving beyond traditional vehicle attributes to offer cars that serve as lifestyle products [22][24]. - The V23's design combines retro aesthetics with modern technology, appealing particularly to younger demographics, including a significant female user base [6][9]. - The brand's approach reflects a broader industry trend where differentiation is key to capturing market share in a saturated environment [25]. Group 3: Future Aspirations - iCAR plans to expand into global markets, targeting regions with low penetration of new energy vehicles but high demand for personalized options [20]. - The brand is exploring technology partnerships, indicating ambitions beyond domestic sales to include international collaborations [20]. - iCAR's vision includes becoming a leading name in the global new energy vehicle sector, leveraging its unique product offerings and market insights [25].

当下的中国汽车市场，深陷于价格战的硝烟、内卷加剧的焦灼与新能源转型的阵痛之中。当众多品牌 在"卷配置、卷价格、卷流量"的同质化红海中苦苦挣扎时，作为"中国越野车发明者"的北京越野，却凭 借对细分市场的深刻洞察和战略定力，划出了一道逆势上扬的独特增长曲线。其上半年销量的稳健增 长，不仅是一份亮眼的成绩单，更成为观察中国汽车品牌如何通过"品类创新"实现价值突围的一个经典 商业案例。 高速增长的"基本面" 从财务基本面来看，北京越野展现出令人瞩目的持续增长动能。最具说服力的当数"今年4-7月连续4个 月销量破万"的里程碑表现，这一数据超越了单月爆发的偶然性，标志着北京越野的销量已步入一个稳 定的增长平台，形成了健康的市场供需节奏和强劲的品牌势头。 纵观上半年，北京越野销量同比增长103%，显著跑赢了大盘的平均增速。这种"超额增长"直接带来了 市场份额的提升。其核心原因在于，北京越野成功强化了其在"越野SUV"这一利基市场中的主导权。拥 有60余年积淀的"越野世家"，正在从中国越野车"发明者"到新时代越野技术与潮流"引领者"的身份转 变。这意味着品牌在消费者心智中占据了不可替代的位置，构筑了深厚的护城河。 北京越野上 ...

Core Insights - The company, October Rice Field, reported a significant increase in both revenue and net profit for the first half of 2025, with total revenue reaching 3.064 billion RMB, a year-on-year growth of 16.9%, and adjusted net profit soaring by 97.7% to 294 million RMB [1][3]. Financial Summary - Total revenue for the first half of 2025 was 3,063.5 million RMB, compared to 2,620.6 million RMB in 2024, reflecting a growth of 16.9% [3]. - Gross profit increased to 666.9 million RMB, a rise of 50.1% from 444.3 million RMB [3]. - Adjusted net profit was 294.3 million RMB, up from 148.9 million RMB, marking a substantial increase of 97.7% [3]. Product Performance - The core product, rice, generated revenue of 2.066 billion RMB, showing a year-on-year growth of 21.0% [4]. - Revenue from corn products reached 433 million RMB, while revenue from grains, beans, and other products increased by 29.3% to 274 million RMB [4]. - The company is focusing on product innovation to meet diverse consumer needs, launching new corn products that cater to health and convenience [4]. Sales Channels - Online sales accounted for 60.0% of total revenue, amounting to 1.837 billion RMB [6]. - Revenue from modern supermarkets increased to 496 million RMB, representing 16.2% of total revenue [6]. - Direct customer sales surged by 75.1% to 563 million RMB, driven by increased brand recognition [6]. Brand Strategy - The company has redefined its brand positioning as a "family food innovation brand," enhancing its marketing efforts through various campaigns [7]. - October Rice Field has engaged in integrated marketing activities to strengthen brand influence, including collaborations with popular IPs and sponsorships [7]. - The company has served 140 million Chinese households and has maintained leading sales in Northeast rice and corn categories for several consecutive years [7].

Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, indicating short-term pressure on performance due to industry policy impacts and a shift in consumer behavior [1][2]. Financial Performance - Total revenue for H1 2025 was 16.454 billion yuan, down 3% year-on-year, with a net profit attributable to shareholders of 7.663 billion yuan, down 5% [1]. - In Q2 2025, total revenue was 7.102 billion yuan, a decrease of 8%, and net profit was 3.070 billion yuan, down 11% [1]. Profitability Metrics - The company's gross margin decreased by 1 percentage point to 87.86%, while the net profit margin fell by 2 percentage points to 43.26% [2]. - Sales expense ratio decreased by 1 percentage point to 10.58%, primarily due to a significant reduction in advertising expenses [2]. Product Sales and Strategy - Revenue from mid-to-high-end liquor and other liquor categories decreased by 1% and 17% respectively, with sales volume increasing by 13% and decreasing by 7% [3]. - The company plans to focus on mainstream mid-to-high-end products and is set to launch new products to capture growth in the market [3]. Channel Development - Online sales grew by 28%, while offline sales declined by 4%, with total revenue from online channels reaching 0.932 billion yuan [4]. - The company is accelerating channel transformation through self-built e-commerce platforms and partnerships with major e-commerce and instant retail platforms [4]. Future Outlook - The company is adopting a "dual brand, three product lines, and major single product" strategy to adapt to changing consumer demands and channel transformations [5]. - EPS forecasts for 2025-2027 have been adjusted to 8.42, 9.15, and 10.04 yuan respectively, with corresponding PE ratios of 16, 15, and 14 times [5].

Core Insights - The company achieved total revenue of 1.38 billion yuan in the first half of 2025, representing a year-on-year growth of 8.39% [1] - The company reported a net profit attributable to shareholders of 112 million yuan, with a year-on-year increase of 12.14% [1] Revenue Breakdown - In Q2 2025, the company generated total revenue of 711 million yuan, marking a year-on-year growth of 9.54% [1] - The net profit attributable to shareholders for Q2 2025 was 59 million yuan, reflecting a year-on-year increase of 22.31% [1] - Revenue from compound seasonings, light cooking solutions, and beverage sweeteners in Q2 2025 grew by 9.2%, 15.0%, and declined by 16.8% respectively [1] - The company’s revenue from the "empty carving" category reached 505 million yuan in the first half of 2025, with a year-on-year growth of 11.21% [1] Channel Development - In Q2 2025, revenue from direct sales and non-direct sales channels increased by 11.9% and 2.3% year-on-year respectively [1] - The company is actively expanding into new sales channels such as membership-based stores, large chain supermarkets, discount snack stores, and O2O instant retail [1] Profitability and Dividends - The gross margin for Q2 2025 was 24.7%, an increase of 2.6 percentage points year-on-year, primarily due to changes in product mix [2] - The company’s net profit margin attributable to shareholders improved by 0.34 percentage points to 7.5% in Q2 2025 [2] - The company plans to distribute a cash dividend of 56 million yuan (before tax) for the first half of 2025, with a dividend payout ratio of approximately 48% [2] Capacity Expansion - The company’s supply chain layout is progressing well, supporting business growth [2] - A new seasoning production base in Shandong officially commenced operations in the first half of 2025, significantly enhancing capacity in the semi-solid seasoning sector [2] - The company is also expanding its spice processing project in Guangxi and plans to establish an intelligent production base in Shanghai [2]