消费新场景正在打破传统界限，呈现"虚实结合""跨界联动"的特点，05后扛起了此次假期二次元消费大 旗。为了能够跟年轻用户"玩在一起"，万达电影官宣携手现象级游戏《恋与深空》在国庆假期推出线上 线下相结合的联名活动，掀起了一场消费狂欢。18岁的于鱼子从郑州到北京旅游，在5天的行程中，她 专门留出一天时间到万达影院线下门店与海报合影，并兑换在线上预购的"恋与深空主题套餐""马口铁 徽章""亚克力挂件"等各式周边。这些被二次元圈亲切称为"谷子"的收藏，是她和朋友一起拼单入手 的，花了200多元。 "夜游经济"也在这个假期表现突出。在携程平台，"夜游"一词搜索热度环比增幅超200%。上海浦东美 术馆、南京博物院等多家场馆夜间热度同比增长超5倍；无人机烟花秀等视觉盛宴"出圈"，无锡禅意小 镇·拈花湾、重庆欢乐谷等景区热度增长超30%。此外，假期期间，全国举办的300多场大型灯光秀，进 一步巩固了"夜游"在目的地吸引力中的地位。 同程旅行数据显示，国庆中秋假期，在"小城旅游"中，搜索热度最高的红色景区、赏秋景区和夜游景区 分别是延安市延安革命纪念地景区、阿勒泰地区喀纳斯景区和上饶市望仙谷。 去哪儿平台数据显示，去小城"追 ...

Core Insights - The second Sanrio Hi-Fun Festival will take place from August 2 to 3, 2025, in Shanghai, featuring a "Summer Music Party" theme and an expansive 25,000 square meters event area [1] - The event will include seven major exhibition areas with 19 IPs, live performances, meet-and-greet sessions with Sanrio stars, designer signings, and merchandise sales, attracting over 20,000 attendees [1][11] - The event's special tickets sold out instantly, indicating high demand and popularity [1] Group 1: Event Highlights - The festival will feature a "Red vs. Blue" stage competition, enhancing audience engagement and excitement [5][10] - Six Sanrio stars will perform in a total of 24 stage shows over two days, with the Red team winning both days of the competition [7][10] - The event will showcase upgraded themed exhibition areas, including beach, grassland, forest, and pool themes, with five new IPs added compared to last year [11][16] Group 2: Audience Interaction - Attendees will have opportunities for close interactions with characters like Hello Kitty and Melody during meet-and-greet sessions [18][22] - A signing area will feature seven IP designers, allowing fans to engage directly with their favorite characters [20] - The event aims to create a family-friendly atmosphere, with many attendees expressing excitement about character interactions [22] Group 3: Partnerships and Collaborations - The festival will see participation from various cross-industry partners, including strategic partner KAYOU and industry sponsor Chow Sang Sang [25][29] - KAYOU will launch collectible items, while Chow Sang Sang will present exclusive jewelry pieces at the event [27][29] - The event will also feature a dedicated merchandise area with new product launches, including a dessert baking series and various themed collections [31][33] Group 4: Cultural Impact - The collaboration between Sanrio and Alibaba's Aliyu has deepened emotional connections between Chinese users and the Sanrio brand, positioning it as a cultural symbol for younger generations [35]