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国庆中秋长假旅游市场热度创新高
Zhong Guo Qing Nian Bao· 2025-10-10 00:51
消费新场景正在打破传统界限,呈现"虚实结合""跨界联动"的特点,05后扛起了此次假期二次元消费大 旗。为了能够跟年轻用户"玩在一起",万达电影官宣携手现象级游戏《恋与深空》在国庆假期推出线上 线下相结合的联名活动,掀起了一场消费狂欢。18岁的于鱼子从郑州到北京旅游,在5天的行程中,她 专门留出一天时间到万达影院线下门店与海报合影,并兑换在线上预购的"恋与深空主题套餐""马口铁 徽章""亚克力挂件"等各式周边。这些被二次元圈亲切称为"谷子"的收藏,是她和朋友一起拼单入手 的,花了200多元。 "夜游经济"也在这个假期表现突出。在携程平台,"夜游"一词搜索热度环比增幅超200%。上海浦东美 术馆、南京博物院等多家场馆夜间热度同比增长超5倍;无人机烟花秀等视觉盛宴"出圈",无锡禅意小 镇·拈花湾、重庆欢乐谷等景区热度增长超30%。此外,假期期间,全国举办的300多场大型灯光秀,进 一步巩固了"夜游"在目的地吸引力中的地位。 同程旅行数据显示,国庆中秋假期,在"小城旅游"中,搜索热度最高的红色景区、赏秋景区和夜游景区 分别是延安市延安革命纪念地景区、阿勒泰地区喀纳斯景区和上饶市望仙谷。 去哪儿平台数据显示,去小城"追 ...
小城游订单大增,分段出行、夜游受青睐......“超级黄金周”旅游现新趋势
Zhong Guo Zheng Quan Bao - Zhong Zheng Wang· 2025-10-08 14:36
今年"十一"假期,国内旅游市场展现出强劲复苏势头与结构性变化。交通运输部数据显示,10月1日至8 日,累计全社会跨区域人员流动量预计达到24.32亿人次,创历史同期新高。 多家在线旅游平台数据显示,假期期间游客出行半径显著扩大,客单价稳步提升,旅游消费呈现"走得 更远、玩得更深、花得更多"的鲜明特征。 业内人士表示,当前旅游消费方式更趋多元,错峰出行、分段度假、深度体验等新形态逐渐普及。这些 变化显示出中国旅游市场正向"品质升级"转变。 年轻人看重"体验" 有平台客单价提升近15% 今年"十一"假期,旅游市场不仅实现了人次的增长,更在消费质量上实现了跃升。飞猪数据显示,假期 出行的客单价同比提升14.6%。这一数字背后反映出游客消费观念的深刻变化。 小城旅游订单大增 在出行距离上,今年黄金周呈现出"长短结合"的鲜明特征。长线游占比显著提升,携程数据显示,国内 长途游订单占比同比提升3个百分点。 北京、成都、上海、西安等传统热门城市依然领跑,但乌鲁木齐、呼和浩特、拉萨等地区订单增幅接近 30%,显示出游客对远途和深度探索的兴趣增强。 与此同时,"小城热景"迎来爆发式增长。飞猪数据显示,景德镇、泸州、昭苏、屯昌、 ...
跨区域流动量超12亿,家庭自驾、红色旅游与小城经济成主线
Nan Fang Du Shi Bao· 2025-10-08 02:09
2025年国庆中秋"双节"长假进入尾声,全国文旅市场展现出"供需两旺"态势。交通运输部数据显示,假 期首日(10月1日)跨区域人员流动量达3.36亿人次。假期前半程全国跨区域人员流动量累计约12.5亿人 次,比去年同期增长5.7%,创下历史同期新高。 全国跨区域流动量创新高,家庭出游占比近半 交通运输部数据显示,10月1日全社会跨区域人员流动量为33578.84万人次,同比增长1.4%。其中铁路 客运量2313.2万人次,增长7.9%;水路客运量132.15万人次,增长20.5%;民航客运量247.49万人次,增 长3.2%。 假期前半程(截至10月4日),全国跨区域人员流动量累计约12.5亿人次,同比增长5.7%。其中铁路客 运量预计7878万人次,增长5.3%;水路客运量681万人次,增长11.7%;民航客运量962万人次,增长 5%。 同时,由于今年国庆与中秋相连,形成连续八天的"加长版黄金周",为长线出游和家庭团聚提供了时间 条件。马蜂窝大数据显示,家庭亲子客群以52.4%的占比成为假期出游的主力军。去哪儿平台数据进一 步印证了这一趋势,10月1日出行人群中,家庭出行比例达43%,较去年同期上升3个百 ...
机构:今年暑期外国游客小城民宿预订量攀升
Bei Jing Shang Bao· 2025-08-13 09:38
Group 1 - The core viewpoint of the article highlights the increasing interest of foreign tourists in smaller cities in China, with a significant rise in homestay bookings during the summer of 2025 [1] - Data from Tujia indicates that foreign tourists have made homestay reservations in 253 cities across China this summer, with notable growth in bookings in Baoshan, Yunnan, and Turpan, Xinjiang, both exceeding 100% year-on-year [1] - The top five cities for foreign tourist homestay bookings are Shanghai, Guangzhou, Beijing, Chengdu, and Shenzhen, with Dali, Kunming, and Lijiang from Yunnan also ranking in the top ten [1] Group 2 - Foreign tourists show a preference for unique accommodation types, including lofts, boutique inns, standalone villas, and old-style houses, which account for over 25% of bookings on the Tujia platform [1]
机构:暑期小城居民高星酒店预订增四成
Bei Jing Shang Bao· 2025-08-06 04:42
Core Insights - The data from Qunar indicates that ticket bookings from small cities have increased at a rate higher than the average, with high-star hotel bookings rising by 40% year-on-year, outperforming residents from first-tier cities [1] - Hotel bookings during the summer travel season have expanded to cover 2,802 counties nationwide, with the hotel booking volume in Xixian, Shanxi, where the popular game "Black Myth: Wukong" is set, increasing by over 600% year-on-year, leading the nation [1] Summary by Category Ticket Bookings - The ticket booking growth for cities with "small airports" in third-tier and below cities has shown significant year-on-year increases [1] - Anshun, Guizhou, known for the Huangguoshu Waterfall and wax dyeing experiences, saw a 240% increase in ticket bookings [1] - Other popular summer destinations such as Meizhou, Guangdong, Pu'er, Yunnan, and Shiyan, Hubei, experienced year-on-year booking increases of 150%, 140%, and 130% respectively [1] Tourism Trends - The analysis from Qunar's big data research institute suggests that the operation of airports in third-tier and below cities, the expansion of high-speed rail networks, and improvements in highway infrastructure have enhanced tourism services [1] - Travelers are increasingly opting for immersive tourism experiences in small cities, moving away from the traditional "check-in" style of travel [1] - The success of small city tourism not only provides a new consumer experience for tourists but also injects new momentum into the cultural tourism industry and the economic development of small cities [1]
“苏超”助力苏州等地民宿涨超50%,暑期演唱会周边订单翻倍
Xin Jing Bao· 2025-07-01 03:55
Group 1 - The summer tourism accommodation demand shows differentiation, with county-level homestay orders increasing by 76.5% year-on-year [1] - Popular historical and cultural cities during the summer include Beijing, Xi'an, Nanjing, Hangzhou, and Luoyang [1] - Emerging travel destinations include Pingtan in Fujian, Antu in Jilin, Changli in Hebei, Yangshuo in Guangxi, Nanao in Guangdong, and Jiuzhaigou in Sichuan [1] Group 2 - Safety, cost-effectiveness, and convenient transportation are key concerns for consumers regarding hotel and homestay options during summer travel [2] - Didi Chuxing launched multiple promotional activities in 81 cities to meet the surge in travel demand, including a "one order gets two vouchers" campaign [2] - The popularity of the Jiangsu Province City Football League ("Su Super") has significantly boosted homestay orders in cities like Nanjing, Suzhou, and Xuzhou, with growth rates exceeding 50% [2]
多条“小城”支线航线上新 民航2025夏秋航季开启
Yang Shi Xin Wen Ke Hu Duan· 2025-03-30 07:38
满足国内出游需求 夏秋航季包括暑运以及多个公众假期,将持续释放更多出行需求,尤其是随着这两年"小城"旅游的火爆,今年的新航季也将有更多的运力投放在支线航线 上。 22家内地与香港航空公司在内地44个航点与香港间,每周安排客货运航班1454班;11家内地与澳门航空公司在内地24个航点与澳门间,每周计划执行668班 客运航班;20家大陆与台湾航空公司在大陆17个航点与台湾桃园等4个航点间,每周客货运航班量预计将达764班。 此外,国际航线航班方面,民航局已批复193家国内外航空公司每周22946班定期客货运航班计划,比2024年夏秋航季增长33%,涉及78个境外国家,其 中"一带一路"国家58个。 航科院航空运输研究所主任经济师 钟山:每年都有两个航季的调整,但实际上市场需求是在不断变化。所以我们在航季中根据市场的需求,会随时把我们 的航线网络进行优化和调整。现在看到的是基于目前的市场需求做的初步变化,那么后续会根据我们的"五一""十一",包括暑运进行加班包机和各种的灵活 调整,所以实际上我们的管理政策是更加灵活。 加密"小城"支线航线 记者从中国民航局了解到,全国民航正式执行夏秋航季航班计划。新航季将持续至20 ...
中国民航夏秋航季航班计划“新”在哪里?130秒里看发展“新空间”
Yang Shi Wang· 2025-03-30 06:47
Core Points - The new summer-autumn flight schedule for the civil aviation industry in China will officially start on March 30 and last until October 25, 2025, covering a total of 210 days [1] - A total of 209 domestic and international airlines plan to operate 123,000 scheduled passenger and cargo flights weekly, with significant adjustments made to optimize flights based on actual passenger demand [1] - The number of international flight schedules has increased, with 193 domestic and international airlines approved to operate 22,946 scheduled flights weekly, representing a 33% increase compared to the summer-autumn schedule of 2024 [1] Flight Capacity Adjustments - The overall flight capacity has not significantly increased; however, there are notable adjustments focusing on optimizing flights to meet passenger demand [2] - This summer-autumn season will see more capacity allocated to regional routes, particularly in response to the booming tourism in "small cities" over the past two years [2] - A total of 38 airlines plan to operate 6,454 scheduled flights weekly on 640 newly opened domestic routes, primarily connecting regional airports in Xinjiang, Inner Mongolia, and Guizhou with hub airports in Chongqing, Guiyang, and Changsha [2] Airline Operations - Several airlines are increasing their capacity on regional routes, with Air China launching new routes such as Beijing to Altay and Chongqing to Kashgar, among others, totaling approximately 80 new routes [3][4] - China Southern Airlines will also increase flights from Guangzhou to Kashgar, Yiwu, and Xuzhou, as well as from Beijing Daxing to Dalian, Yiwu, and Altay [4] - The director of the Aviation Transportation Research Institute noted that airports in tourist destinations like Tianshui and Altay have shown strong growth, prompting an increase in the convenience of regional airports to meet changing passenger travel demands [7]