消费新场景正在打破传统界限，呈现"虚实结合""跨界联动"的特点，05后扛起了此次假期二次元消费大 旗。为了能够跟年轻用户"玩在一起"，万达电影官宣携手现象级游戏《恋与深空》在国庆假期推出线上 线下相结合的联名活动，掀起了一场消费狂欢。18岁的于鱼子从郑州到北京旅游，在5天的行程中，她 专门留出一天时间到万达影院线下门店与海报合影，并兑换在线上预购的"恋与深空主题套餐""马口铁 徽章""亚克力挂件"等各式周边。这些被二次元圈亲切称为"谷子"的收藏，是她和朋友一起拼单入手 的，花了200多元。 "夜游经济"也在这个假期表现突出。在携程平台，"夜游"一词搜索热度环比增幅超200%。上海浦东美 术馆、南京博物院等多家场馆夜间热度同比增长超5倍；无人机烟花秀等视觉盛宴"出圈"，无锡禅意小 镇·拈花湾、重庆欢乐谷等景区热度增长超30%。此外，假期期间，全国举办的300多场大型灯光秀，进 一步巩固了"夜游"在目的地吸引力中的地位。 同程旅行数据显示，国庆中秋假期，在"小城旅游"中，搜索热度最高的红色景区、赏秋景区和夜游景区 分别是延安市延安革命纪念地景区、阿勒泰地区喀纳斯景区和上饶市望仙谷。 去哪儿平台数据显示，去小城"追 ...

Core Insights - The "Guzi Economy," emerging from the secondary cultural derivatives of anime and gaming, is becoming a new engine for economic growth in Zhengzhou, driven by the central government's focus on boosting consumption [1][3][10]. Group 1: Market Development - Zhengzhou is witnessing a rapid expansion of the "Guzi Economy," with major shopping centers like Daxinghai City and Xintian TK360 leading the way in attracting Guzi stores [5][8]. - The number of Guzi stores in Daxinghai City has reached approximately 50, primarily located on the first and second floors, indicating a significant concentration of this market [5][8]. - The overall Zhengzhou market is estimated to have over 100 Guzi stores, showcasing a multi-point flowering development pattern [8]. Group 2: Consumer Behavior - Consumers are drawn to Guzi products for their emotional and social value, with many expressing joy in collecting items like figurines and badges [10][11]. - Events such as character birthday celebrations attract hundreds of fans, highlighting the community aspect of the Guzi Economy [10][11]. Group 3: Industry Dynamics - The Guzi Economy is undergoing a competitive reshuffle, with many stores facing closure due to increased competition and a decline in IP popularity [11][13]. - In 2023, the highest monthly sales for a store in Daxinghai City dropped from over 500,000 yuan to around 200,000 yuan, reflecting the industry's challenges [11][13]. - The industry is transitioning from a phase of rapid growth to a more rational development stage, with a focus on differentiation and building competitive advantages [13][14].