Core Insights - The article highlights the innovative approach of Marco Polo Tiles in developing anti-slip ceramic tiles tailored for the elderly, addressing real-life challenges faced by this demographic in the context of an aging population [1][3][4] Industry Overview - The silver economy is becoming a significant driver of economic growth in China, with over 310 million people aged 60 and above by the end of 2024, accounting for 22% of the national population [3] - The number of age-friendly products has surged, with a 255.2% year-on-year increase, reflecting the urgent demand from the elderly for improved living conditions [3] Product Development - Marco Polo Tiles has been recognized for its anti-slip tiles, which have been included in the Ministry of Industry and Information Technology's promotion directory for elderly products [1] - The company emphasizes a shift from "product thinking" to "user thinking," focusing on safety, comfort, and convenience in the design of age-friendly tiles [4][5] Technological Advancements - Marco Polo has a long history of innovation in anti-slip technology, evolving from the first generation of slip-resistant tiles to advanced versions that prioritize safety and comfort [5] - The upgraded R series comfort anti-slip tiles feature a 30%+ improvement in tactile comfort and enhanced slip resistance through proprietary multi-layer nano composite glaze [7] Market Positioning - The company aims to cover all scenarios in elderly living spaces, ensuring safety in areas prone to slipping, such as bathrooms and kitchens, while also promoting a shift in elderly consumer needs from survival to enjoyment and quality [7] - The innovation in age-friendly products not only supports the company's growth but also contributes to creating safer, more comfortable living environments for the elderly [7]