Core Insights - The article highlights the resurgence of a traditional pastry shop, Ma Jia Cake Shop, in Gaochun, Nanjing, showcasing the importance of local culture and consumer demand in driving business success [1][2] - The shop's owner, Li Yufen, attributes the revival of her business to financial support from Industrial and Commercial Bank (ICBC), which provided a quick loan to cover operational costs [2][3] Group 1: Business Performance - Ma Jia Cake Shop has seen increased customer traffic, especially during the recent holiday season, indicating a strong local demand for traditional pastries [1] - The shop's unique selling proposition lies in its hand-made pastries, which are linked to local cultural significance, as the word "cake" sounds like "high" in Chinese, symbolizing good fortune [1] Group 2: Financial Support - Li Yufen received a 100,000 yuan loan through ICBC's "Business Quick Loan" program, which is designed for individual merchants and small businesses, allowing for flexible borrowing based on cash flow [2] - The loan process was expedited through a mobile app, demonstrating the bank's commitment to providing accessible financial services to small enterprises [2] Group 3: Broader Financial Trends - Nanjing has been enhancing its inclusive financial services, with a significant increase in the balance of inclusive loans, which reached 2.46 billion yuan in Gaochun by September 2023, up 351.38% from 545 million yuan in 2020 [3] - The total loan balance for small and micro enterprises in Nanjing is projected to grow from 616.5 billion yuan in 2020 to 1.12 trillion yuan by the end of 2024, reflecting a robust support system for local businesses [3]