Group 1 - The Year of the Horse cultural products are experiencing a surge in consumer interest, with various limited edition items selling out quickly, indicating a strong market trend ahead of the 2026 Spring Festival [1][3] - The "cute horse" theme is driving emotional consumption, with products designed to resonate with younger consumers' desires for good fortune and happiness, exemplified by the successful launch of the "Horse Power" blind box by Pop Mart [3][4] - The overall order volume for Year of the Horse cultural products has increased by 200% compared to the 2025 zodiac products, with production lines working overtime to meet demand [4] Group 2 - The plush toy industry in Yangzhou is thriving, with significant sales figures and a strong market presence, as evidenced by the "Soaring Horse" gift box that sold over 5,000 units in a single live stream [4][5] - The Yangzhou plush toy industry is projected to exceed 30 billion yuan in output value by 2025, capturing over 30% of the national market and nearly 20% of the global market [5] - Traditional craftsmanship is being integrated with modern aesthetics, as seen in the new zodiac horse dolls designed by the Nantong "Yuanxin Blue" team, which blend traditional techniques with contemporary design [6] Group 3 - Young artisans are playing a crucial role in the preservation and innovation of traditional crafts, as demonstrated by the work of Liu Guanyu, a paper-cutting artist who is creatively expressing the Year of the Horse through his art [7] - Cultural institutions are leveraging their collections to create unique cultural products, such as the "Ma Biao Biao" soft clay horse from the Shandong Art Museum, which has gained popularity among younger consumers [9][10] - Nanjing University of Chinese Medicine is incorporating traditional medicine into cultural product design, launching a series of herbal sachets for the Year of the Horse, showcasing the intersection of culture and innovation [10]