非遗匠心
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新年复工迎客流高峰:老字号珠宝定制热潮迭起 三大升级马年启新章
Jiang Nan Shi Bao· 2026-02-24 07:42
新春伊始,拥有487年历史、享有"全球最古老珠宝玉石品牌"美誉的子冈珠宝定制坊迎来开年大捷。正 月初八复工当日,门店便迎来客流高峰,此前9天的春节假期里,客服热线更是持续爆线,江、浙、 沪、皖等地顾客定制需求激增,麒麟回头、吉和余、登科金等原创文化主题珠宝,和普陀山书院联名文 创款成为爆款,以定制化服务掀起新春消费热潮。与此同时,子冈珠宝公布2026年三大年度升级计划, 以文化传承为根、科技创新为翼,开启品牌发展新征程,彰显苏工苏作老字号的文化自信。 "哈哈,不到九点,你们店还没开门,我们就到了",子冈珠宝定制坊苏州总店新年第一位顾客说。为此 店长为这位总店马年首位顾客送上普陀山书院文创伴手礼。 文化体验升级则测试高端非遗手工产品线,将推出"子冈 燚(yì)术馆"限量定制系列。该产品线将深耕手 作非遗的工艺传承,以沉浸式展览与互动体验为载体,打造艺术鉴赏与定制灵感空间,让消费者近距离 感受苏工苏作的千年匠心魅力,同时为高端定制客户提供更具文化内涵与苏式美学的设计方案,强化品 牌文化IP影响力,让非遗真正可感、可触、可传承。 数字服务升级,则是开通全域线上业务,整合品牌官网、小程序及各大社交平台,推出"子冈珠宝 ...
“马力全开”,马年文创掀起消费热潮
Jiang Nan Shi Bao· 2026-01-22 15:03
Group 1 - The Year of the Horse cultural products are experiencing a surge in consumer interest, with various limited edition items selling out quickly, indicating a strong market trend ahead of the 2026 Spring Festival [1][3] - The "cute horse" theme is driving emotional consumption, with products designed to resonate with younger consumers' desires for good fortune and happiness, exemplified by the successful launch of the "Horse Power" blind box by Pop Mart [3][4] - The overall order volume for Year of the Horse cultural products has increased by 200% compared to the 2025 zodiac products, with production lines working overtime to meet demand [4] Group 2 - The plush toy industry in Yangzhou is thriving, with significant sales figures and a strong market presence, as evidenced by the "Soaring Horse" gift box that sold over 5,000 units in a single live stream [4][5] - The Yangzhou plush toy industry is projected to exceed 30 billion yuan in output value by 2025, capturing over 30% of the national market and nearly 20% of the global market [5] - Traditional craftsmanship is being integrated with modern aesthetics, as seen in the new zodiac horse dolls designed by the Nantong "Yuanxin Blue" team, which blend traditional techniques with contemporary design [6] Group 3 - Young artisans are playing a crucial role in the preservation and innovation of traditional crafts, as demonstrated by the work of Liu Guanyu, a paper-cutting artist who is creatively expressing the Year of the Horse through his art [7] - Cultural institutions are leveraging their collections to create unique cultural products, such as the "Ma Biao Biao" soft clay horse from the Shandong Art Museum, which has gained popularity among younger consumers [9][10] - Nanjing University of Chinese Medicine is incorporating traditional medicine into cultural product design, launching a series of herbal sachets for the Year of the Horse, showcasing the intersection of culture and innovation [10]
一眼千年!非遗里的匠心中国
Xin Hua She· 2025-08-17 00:21
Core Viewpoint - The article emphasizes the enduring legacy and evolution of traditional craftsmanship in China, highlighting how ancient skills are being revitalized through modern technology, thus preserving cultural heritage while adapting to contemporary needs [1] Group 1: Traditional Craftsmanship - Chinese artisans demonstrate exceptional skill through meticulous processes, such as the creation of a Longquan sword, which requires 30,000 strikes, and the crafting of flexible silver threads through numerous perforations [1] - The craftsmanship is characterized by a deep connection between generations, where the skills of fathers, mentors, and apprentices intertwine to safeguard the essence of civilization [1] Group 2: Integration of Technology - The article discusses how traditional arts are experiencing a renaissance through technological advancements, with examples like the revival of Miao silver patterns in digital formats and the assembly of mortise and tenon structures in spacecraft [1] - This integration signifies that craftsmanship is not obsolete but rather evolving, allowing artisans to continue shaping the identity of China in innovative ways [1] Group 3: Global Significance - The pursuit of excellence and precision in craftsmanship is presented as a significant cultural export from China, showcasing the country's rich heritage and its ability to adapt and thrive in a modern context [1] - The article positions this craftsmanship as a timeless emblem of China's identity, offering a unique perspective to the world [1]