Core Viewpoint - The company maintains a long-term optimistic outlook on the Chinese market and is committed to deepening its roots through innovative brand promotion and continuous efforts in industry collaboration and talent development [1]. Group 1: Localization Strategy - The company is actively advancing its localization strategy in China, focusing on how to integrate more closely with the local wine industry [3]. - Since 2022, the company has established the "Penfolds Fund" in collaboration with China Agricultural University to provide a growth platform for professionals in the Chinese wine sector [3]. - The company is promoting talent exchange programs between China and Australia to facilitate learning and collaboration among industry practitioners [3]. Group 2: Brand Image and Consumer Engagement - The company recognizes that Chinese consumers are still in the process of developing their wine culture and place significant importance on the emotional value and cultural resonance represented by brands [3]. - The company has innovated in brand image construction, particularly among younger consumers, with initiatives like the "Penfolds No. 1" series that features bold label designs in collaboration with artists [3]. - The company has implemented a differentiated brand promotion strategy, including small experiential events for knowledgeable consumers and a focus on social e-commerce and content marketing for younger demographics [3]. Group 3: E-commerce Strategy - The company views China as a core market for its e-commerce strategy, emphasizing "precise analysis" and "differentiated deployment" across various e-commerce platforms [4]. - The company aims to match brand identity with the audience of different platforms and tailor strategies accordingly [4]. - In a competitive market, the company's differentiation comes from its brand image and localized innovations, engaging in community interactions and responsible brand actions to foster consumer trust [4].