Core Insights - The article discusses the growing popularity of equestrian sports in China, particularly among middle-class families, highlighting a shift from a niche activity to a more mainstream interest [2][4][8] Industry Overview - The equestrian and horse racing events in China are expanding, with over 100 national-level events held annually and thousands of regional events [2] - By the end of 2023, the economic scale of equestrian sports in China is projected to reach 20.99 billion yuan, with approximately 1.3 million equestrian enthusiasts and 2,815 equestrian clubs by the end of 2024, an increase of 359 clubs from 2023 [2] Market Dynamics - Equestrian sports are becoming more accessible, with entry-level experiences costing a few hundred yuan, while professional training can cost tens of thousands annually [3][12] - The influx of capital and middle-class families into the equestrian sector is creating a need for a sustainable business model that balances passion with profitability [4][12] Consumer Behavior - Middle-class families are increasingly investing in equestrian activities for their children, viewing it as a means to enhance their children's character, physical fitness, and social skills [5][8] - Reports indicate that youth and children make up a significant portion of equestrian club memberships, with 82.72% of members aged between 7 and 18 by the end of 2024 [8] Financial Aspects - The costs associated with equestrian sports can be substantial, with some families spending over 500,000 yuan annually on equipment, training, and horse care [12][13] - The financial burden of equestrian sports remains high, with many clubs struggling to achieve profitability due to high fixed costs and reliance on training income [15][17] Challenges in the Industry - Many equestrian clubs are operating at a loss due to high initial investments in land, horses, and maintenance, coupled with a slow return on investment [15][18] - The industry lacks a widely replicable and stable profit model, with successful cases often dependent on specific locations and resources [18]