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机构:暑期泡泡玛特城市乐园门票订单热度上涨114%
Bei Jing Shang Bao· 2025-06-20 12:14
Group 1 - The core viewpoint of the articles highlights a significant increase in travel interest during the summer, with searches for "summer cool getaway" rising by 133% and "summer overseas travel" increasing by 150% [2] - Domestic long-distance and family travel products dominate consumer preferences, with popular activities including mountain excursions, water activities, and grassland experiences [2] - The "pleasure economy," driven by emotional value, is increasingly influencing travel consumption decisions, with music festivals, concerts, and popular events like Bubble Mart becoming key themes for summer travel [2][3] Group 2 - According to the 2025 Summer Travel Index released by Mafengwo, domestic long-distance destinations continue to lead the market, with Xinjiang, Qinghai-Gansu, Yunnan, Guizhou, and Hulunbuir grassland tours gaining popularity [2] - Xinjiang-related travel products account for 40% of the hot-selling summer travel products, with Alatai and Tacheng ranking among the top ten fastest-growing destinations, and Alatai's popularity increasing by 112% [2] - The Northeast region is attracting tourists with its pleasant climate, with cities like Yichun and Dalian entering the top five, and Yichun experiencing a heat increase of 155% [2] Group 3 - The "pleasure economy" is making theme parks ideal relaxation spots for young people and students, with ticket orders for Bubble Mart's Labubu city park increasing by 114% [3] - The upcoming opening of Shanghai Lego Land on July 5 has also seen a surge in interest, with a 108% increase in heat over the past week [3] - Events such as music festivals, concerts, and comic conventions are driving summer travel, with many tourists using Mafengwo's AI assistant to tailor their travel plans around these activities, enhancing decision-making efficiency [3]