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用“小数据”撬动“大治理”——美团以数智创新推动社会治理创新观察
Zhong Guo Jin Rong Xin Xi Wang· 2025-11-12 07:55
Core Insights - The rapid development of the online food delivery industry in China has created a trillion-yuan market and has become a mainstream part of daily life, leading to new social governance challenges [1] - Companies like Meituan are actively participating in social governance innovations to address issues such as rider access to residential communities and rider safety [1][6] Group 1: Rider Access Solutions - Over 80 million people rely on online food delivery services daily, generating a consumption amount of 3.3 billion yuan, which has led to challenges in managing rider access to residential communities [2] - Meituan and Vanke Property have developed a solution that allows riders to scan a code for quick entry, reducing entry time to 3-5 seconds, which has become a management standard across thousands of Vanke properties [3][4] - Currently, over 30 property companies have joined Meituan's "Rider-Friendly Community" initiative, covering more than 37,000 communities across 247 cities [4] Group 2: Rider Safety Initiatives - The number of riders in China's online food delivery sector has reached 10 million, prompting Meituan to elevate rider safety to a strategic level, focusing on creating a safe working environment [6] - Meituan has developed algorithms to monitor unsafe riding behaviors, achieving over 95% accuracy in identifying traffic violations such as running red lights [7][8] - The implementation of a "Safety Score" system rewards compliant riders and penalizes those who do not meet standards, contributing to a decrease in traffic violations among Meituan riders [8] Group 3: Social Governance and Industry Standards - Meituan's collaboration with Vanke has led to a standardized approach to rider access, which has been adopted by other e-commerce and logistics companies, facilitating community management [10] - The company has demonstrated strong capabilities in coordinating multiple stakeholder interests, as evidenced by regular discussions between algorithm teams and riders to address concerns [10][11] - Meituan's initiatives reflect a balance of economic and social value, showcasing the potential for platform companies to contribute significantly to social governance [13]