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电竞市场增长 面板厂商加码布局
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-04 11:32
Core Insights - The global esports market is experiencing a recovery in the first half of 2025, leading to increased demand for monitors and gaming laptops, which in turn boosts the panel industry [1][2] - Major panel manufacturers are actively investing in technology and capacity focused on esports and high-end displays [1][2] Group 1: Market Growth and Demand - The global esports display market is expected to grow by 34% year-on-year in retail sales this year, with gaming laptop sales projected to increase by 15% [1] - In Q1 2024, China's esports monitor shipments reached 2.58 million units, a 56% year-on-year increase, with high-end 4K monitors seeing a 71.5% increase [2] - By 2025, the global esports display market size is projected to be approximately $11.35 billion, with a compound annual growth rate (CAGR) of about 6.6% expected to reach $21.51 billion by 2035 [3] Group 2: Technological Advancements and Product Strategy - TCL Huaxing has maintained the largest global market share in esports MNT displays for three consecutive years, with one in three esports monitors using TCL Huaxing screens [2] - The company is optimizing its mid-size production lines and has completed the acquisition of LGD's Guangzhou factory, enhancing its capacity across various mainstream technologies [2] - TCL Huaxing is accelerating its development of mid-size OLED technology, focusing on printed OLED as a strategic initiative for future product commercialization [2] Group 3: Panel Pricing and Supply Chain Dynamics - Despite the recovery in esports demand, the overall panel industry is undergoing structural adjustments, with a temporary decline in panel prices due to seasonal factors [4][5] - The third quarter is expected to see a rebound in panel prices and demand, driven by traditional sales peaks and government policies [4][5] - The company anticipates a 4.2% year-on-year increase in global large-size panel shipment area by 2025, with Mini LED TV shipments expected to exceed 10 million units for the first time [5] Group 4: Strategic Outlook and Supply Chain Management - The company emphasizes the importance of flexibility in technology, supply chain, and product structure to maintain competitiveness in the market [1][5] - TCL Huaxing is pursuing a dual strategy of domestic and global supply chain collaboration, with over 50% of its material sourcing being localized [5]