Core Viewpoint - The article highlights the deceptive marketing practices surrounding the "high-pressure electric potential therapy device" sold by the company 科治好, particularly targeting elderly consumers who are often misled into purchasing the device under false pretenses of its health benefits [1][2][14]. Group 1: Company Practices - The company uses free trials to attract elderly customers, who are then subjected to aggressive sales tactics, including emotional manipulation and false claims about the device's effectiveness [3][5]. - The device is marketed as a treatment for various chronic conditions, despite being classified as a Class III medical device that should only be used in medical institutions [4][12]. - The company has faced multiple regulatory actions for false advertising and misleading claims over the years, including fines and warnings from authorities [5][15]. Group 2: Product Information - The high-pressure electric potential therapy device is designed to apply a high-voltage electric field to the body, with a peak voltage of up to 9000V, which poses significant operational risks if used improperly [4][11][13]. - The device is claimed to alleviate pain and improve blood circulation, but experts emphasize that it cannot cure diseases and may only provide temporary relief [12][13]. - The device's operation requires careful handling and is not suitable for untrained users, particularly the elderly, who may not be aware of the associated risks [11][13]. Group 3: Consumer Impact - Many elderly consumers report feeling pressured to purchase the device after experiencing its effects during trials, often leading to financial strain as they spend significant amounts of their savings [1][10]. - The marketing strategy includes showcasing testimonials from other users, which can create a false sense of efficacy and encourage further purchases among potential buyers [8][9]. - The company’s practices have raised concerns about consumer rights violations, particularly regarding the misleading promotion of the device's health benefits [14][15].