Core Insights - The Southeast Asian travel agency delegation visited Shangri-La, China, to promote tourism experiences such as highland snow tourism, family trips, educational tours, and hiking [1][3] - The region's natural beauty and unique cultural diversity attract millions of tourists annually, with a significant increase in foreign visitors, particularly from Southeast Asia [3][4] Group 1: Tourism Promotion - The delegation from Malaysia, Thailand, Laos, Vietnam, and Cambodia aims to promote the unique experiences of Shangri-La to Southeast Asian tourists [1] - The delegation's visit included key attractions such as Pudacuo National Park, Songzanlin Scenic Area, Shika Snow Mountain, and Balagezong Scenic Area, highlighting the area's stunning natural landscapes and rich cultural heritage [3] Group 2: Transportation and Accessibility - Improved transportation infrastructure, including the efficient operation of the China-Laos Railway and increased flight routes, has made Shangri-La more accessible to tourists [3] - The implementation of visa-free transit policies has further facilitated travel to the region, contributing to a 109% year-on-year increase in foreign visitors to Diqing Prefecture in January [3] Group 3: Market Trends - There is a growing interest among Malaysian youth in "slow travel" and "reverse tourism," with Shangri-La being a favored destination due to its serene lifestyle and natural beauty [3][4] - Thailand has a long-standing relationship with Yunnan as a preferred travel destination, with Shangri-La being particularly popular among Thai tourists for its snow-capped mountains and Tibetan culture [3][4]