Core Insights - The Southeast Asian travel agency delegation visited Shangri-La, China, to promote tourism experiences such as highland snow tourism, family trips, educational tours, and hiking [1][3] - The region's natural beauty and unique cultural diversity attract millions of tourists annually, with a significant increase in foreign visitors, particularly from Southeast Asia [3][4] Group 1: Tourism Promotion - The delegation from Malaysia, Thailand, Laos, Vietnam, and Cambodia aims to promote the unique experiences of Shangri-La to Southeast Asian tourists [1] - The delegation's visit included key attractions such as Pudacuo National Park, Songzanlin Scenic Area, Shika Snow Mountain, and Balagezong Scenic Area, highlighting the area's stunning natural landscapes and rich cultural heritage [3] Group 2: Transportation and Accessibility - Improved transportation infrastructure, including the efficient operation of the China-Laos Railway and increased flight routes, has made Shangri-La more accessible to tourists [3] - The implementation of visa-free transit policies has further facilitated travel to the region, contributing to a 109% year-on-year increase in foreign visitors to Diqing Prefecture in January [3] Group 3: Market Trends - There is a growing interest among Malaysian youth in "slow travel" and "reverse tourism," with Shangri-La being a favored destination due to its serene lifestyle and natural beauty [3][4] - Thailand has a long-standing relationship with Yunnan as a preferred travel destination, with Shangri-La being particularly popular among Thai tourists for its snow-capped mountains and Tibetan culture [3][4]

Core Insights - The "Ring West Train Tour - Kongtong No." has increased tourist traffic to Kongtong Mountain, a site known for its natural beauty and as the birthplace of Kongtong martial arts [1][4] - The scenic area has seen a significant rise in elderly visitors, with over 50% of tourists during the recent May Day holiday being aged 60 and above [4] Scenic Features - Kongtong Mountain is located 12 kilometers from downtown Pingliang, making it easily accessible for visitors [1] - The area boasts a high vegetation coverage of over 90% and an average summer temperature of around 25°C, making it an ideal spot for summer outings [1] - The mountain features a variety of historical structures dating back to the Tang Dynasty, including pavilions and ancient towers [5] Visitor Experience - Tourists can choose between taking a sightseeing bus or walking to explore the area, with a recommended route that includes walking from the visitor center to enjoy the scenery [5] - Climbing to the highest peak, Xiangshan, requires ascending over 1,000 stone steps, taking approximately two hours [7] Cultural Activities - Kongtong Mountain is recognized as one of the five major martial arts schools in China, and visitors can engage in martial arts practice, including health exercises led by martial arts practitioners [10][11] - A martial arts conference is scheduled for July, expecting over 7,000 martial arts practitioners and enthusiasts to participate [13] Culinary Offerings - The scenic area offers health-focused vegetarian meals featuring local wild vegetables and seasonal produce, promoting a balanced and nutritious diet [15] - New activities such as flash mobs and ancient-style parades have been introduced to enhance the visitor experience [15] Accessibility and Services - The scenic area has implemented ticket discounts for elderly visitors, with half-price tickets for those aged 60 to 69 and free admission for those aged 70 and above [15] - Nearly 100 shuttle buses are available to transport visitors up and down the mountain, improving accessibility [15]

Group 1 - The core event was a promotional and investment seminar held in Nanjing on April 28, 2023, aimed at enhancing cultural and tourism cooperation between Tongling and Nanjing, injecting new momentum into the integrated development of cultural tourism in the Yangtze River Delta [1] - The seminar utilized an innovative "scenario-based promotion + experiential marketing" model, where Tongling's cultural and tourism bureau, business bureau, and agricultural rural bureau promoted key tourism resources and investment policies, showcasing local specialties and products [3] - Tongling has seen a strong momentum in cultural tourism development, with a significant increase in family travel and nearby excursions, as well as a notable rise in visitors from the Yangtze River Delta and surrounding provinces [6] Group 2 - Tongling is reconstructing its urban appeal through unique cultural tourism resources, including bronze culture, peony flower fields, industrial heritage, and wellness tourism, with a focus on the "slow tourism" concept [9] - During the seminar, representatives from the cultural tourism sectors of Tongling and Nanjing engaged in in-depth discussions about new opportunities, sharing experiences on wellness tourism routes and reaching preliminary agreements on developing a "Nanjing-Tongling weekend micro-vacation line" and co-building educational tourism bases [9] - This collaboration aims to create a new cooperative model for sharing cultural tourism resources among cities in the Yangtze River Delta, contributing to regional economic synergy and reshaping the cultural tourism image of "China's Ancient Copper Capital" [9]