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健美生CEO:将持续加大投资,深耕中国市场丨跨国公司看中国
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-14 07:04
Core Insights - The CEO of Jamieson Wellness, Mike Pilato, emphasized the significance of the Chinese market for brand development and the company's commitment to meeting the demand for high-quality health products [2] - Jamieson Wellness is expanding its presence in both cross-border e-commerce and traditional retail channels in China to ensure product accessibility for consumers [2] - The participation in the China International Import Expo (CIIE) is seen as a crucial opportunity for the brand to showcase its investment in China [2] - The company plans to increase investments in marketing, sales, and talent development to enhance brand awareness and influence in the Chinese market [2] - Mike Pilato expressed confidence in the Chinese consumers' focus on quality and brand history, viewing China as an ideal growth market for the brand [2] - Jamieson Wellness aims to make China the largest market in its global sales portfolio through continued investment and development [2]
健美生CEO:将持续加大投资 深耕中国市场丨跨国公司看中国
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-14 06:51
Core Viewpoint - The CEO of Jamieson Wellness, Mike Pilato, emphasizes the significance of the Chinese market for brand development and plans to enhance investment in marketing, sales, and talent cultivation to increase brand awareness and influence [1] Group 1: Market Strategy - Jamieson Wellness is focusing on both cross-border e-commerce and traditional retail channels to meet the demand for high-quality health products among Chinese consumers [1] - The participation in the China International Import Expo (CIIE) is seen as a crucial opportunity to showcase the brand after achieving a certain scale of investment in China [1] Group 2: Future Outlook - The company is committed to long-term investment and aims to make China the largest market in its global sales portfolio [1] - Mike Pilato expresses confidence in the unique vitality and youthfulness of Chinese consumers, who place a high value on quality and brand history [1]