Core Viewpoint - HAZZYS is set to open its first flagship store in Shanghai's Xintiandi, showcasing its unique British classic style and lifestyle philosophy that blends elegance and freedom [1][3]. Group 1: Store Design and Concept - The flagship store's exterior design is inspired by the "London Eye" Ferris wheel, creating a blend of modern and historical elements at the street corner [5]. - The design incorporates the brand's iconic hound logo, adding a playful and warm touch to the installation, which becomes a focal point for passersby [7]. - The store aims to create an immersive retail experience that merges British aesthetics with Shanghai culture, allowing consumers to engage with the brand's unique elegance and contemporary relaxed spirit [11]. Group 2: Social Media and Public Engagement - The installation has quickly gained popularity on social media, with people capturing moments under the Ferris wheel and showcasing the new neighborhood vibe [9]. - The area has become a highly anticipated "surprise spot," generating significant buzz even before the store's official opening [9].