刘春娟带人跑了两个月，走遍全村所有队组，挨家挨户听意见，由村民共同商议、制定属于自己的积分 规则。为让积分制真正贴合民心、科学可行，人民村专门建立村民把关"四会"工作机制：走访调研开听 证会，充分听取村民意见，提升方案科学性；月度评分后开监督会，接受村民质疑、解答疑问，提高工 作认可度；季度小结开协商会，总结问题、优化积分细则与兑换规则；阶段任务完成开评议会，组织村 民代表对工作成效进行评议。 中新网上海2月15日电 题：治理"头雁"的"经济账"：乡风也是生产力 中新网记者李佳佳 走进上海浦东新区泥城镇人民村，一张张"积分榜"贴在队组公示栏里，格外惹眼。谁家宅前屋后加了 分，谁家因为乱堆杂物扣了分，一目了然。村民茶余饭后路过，总要驻足看上两眼。 这样的场景，如今在人民村已成日常。可三年前刚开始推行乡村治理积分制时，村党总支书记刘春娟心 里也没底。 "以前叫管理，老百姓听上面的；现在叫治理，要让老百姓自己动起来。"这位做事干脆的女书记很清 楚，乡村振兴的第一仗，不在产业，而在人心。作为2025年上海市乡村振兴示范村创建的"头雁"，她琢 磨最多的是，怎样让老百姓从各扫门前雪变到全村一条心。 上海浦东 新区泥城镇人 ...

Core Viewpoint - The article highlights the significant growth of October Rice Field, particularly driven by its corn products, which have become a crucial growth engine amid challenges in the high-end rice market. The company has successfully capitalized on changing consumer preferences towards healthier food options, but it faces increasing competition and operational challenges moving forward [1][4][10]. Financial Performance - October Rice Field reported a total revenue of 57.45 billion RMB for 2024, marking an 18.05% increase year-on-year. The adjusted net profit reached 3.5 billion RMB, a substantial growth of 115.5% compared to the previous year [4][5][6]. - The company's high-end rice business contributed 69.9% of total revenue, amounting to 40.1 billion RMB, while corn products surged from 1.3 billion RMB in 2023 to 8.15 billion RMB in 2024, reflecting a remarkable growth of 523.2% [8][10]. Market Trends and Consumer Behavior - The rise of corn products aligns with a growing consumer trend towards healthier eating, with low-fat and high-fiber foods gaining popularity. October Rice Field has introduced over 30 corn product variations to cater to diverse consumer needs [8][10]. - The company has successfully leveraged e-commerce platforms, with online sales accounting for a significant portion of its revenue. In 2024, online channel revenue reached 33.06 billion RMB, up 8.9% year-on-year [13][19]. Competitive Landscape - Despite its successes, October Rice Field faces stiff competition from established players like Jinlongyu and Fulimen, which continue to innovate and expand their product offerings. The competitive pressure is evident as traditional giants are also enhancing their marketing and distribution strategies [24][26]. - The corn market, while currently a strong performer for October Rice Field, is also attracting new entrants, increasing the competitive landscape [28][29]. Operational Challenges - The company has encountered challenges related to product quality, with numerous consumer complaints regarding food safety issues. This has raised concerns about the sustainability of its growth [22][23]. - October Rice Field's aggressive dividend policy, which allocated 86% of its net profit for 2024 to dividends, has sparked debate regarding its long-term financial health and investment in growth initiatives [22][23]. Future Outlook - The kitchen staple food market in China is projected to continue growing, with an expected increase from 1.86 trillion RMB in 2022 to nearly 2.2 trillion RMB by 2027. However, October Rice Field must focus on product innovation and supply chain efficiency to maintain its competitive edge [24][29]. - The company needs to enhance its offline marketing efforts and strengthen its supply chain to reach a broader consumer base and mitigate the risks posed by rising competition and changing market dynamics [29][30].