Group 1 - Zhang Xuefeng's accounts on Weibo, Xiaohongshu, Douyin, and Bilibili, which collectively have over 40 million followers, were banned from being followed on September 24 [1] - Zhang Xuefeng, known for his online education and career guidance, stated that the ban was an account issue and did not provide further details [3] - Zhang Xuefeng gained popularity in 2016 with his video "Seven Minutes to Interpret 34 985 Universities" and has participated in various entertainment programs [7] Group 2 - In June 2023, Zhang Xuefeng launched a college application consulting service, where he controversially advised against choosing journalism as a major, suggesting that any other field would be better [9] - His company, Fengxue Weilai Education Technology Co., Ltd., founded in May 2021, focuses on talent training and college application planning, generating annual revenue in the tens of billions [9] - Zhang Xuefeng's live streaming income reportedly exceeds 3 million yuan per month, with brand advertising rates reaching 100,000 yuan per post [9]

Core Viewpoint - The high school entrance examination (Gaokao) volunteer filling industry is rapidly developing due to the complexity and uncertainty of the new examination reform, despite the emergence of issues such as exorbitant consultation fees and unqualified advisors [1][3][6]. Group 1: Market Overview - The paid scale of China's Gaokao volunteer filling market is projected to reach 1.02 billion yuan in 2024, with an expected increase to 1.09 billion yuan in 2025 [3]. - There are currently over 1,876 companies in China that include "volunteer filling" in their names or business scope [3]. - The market is experiencing chaotic growth, with many institutions charging high consultation fees while providing minimal value, often relying on software to generate volunteer options [3][6]. Group 2: Industry Challenges - The lack of a professional qualification certificate for volunteer advisors has led to a surge of unqualified individuals entering the field, including students working part-time [3][6]. - Many parents are overwhelmed by the complex admission rules and the potential long-term impact of their choices, leading to a reliance on volunteer advisors [6][9]. - Common pitfalls include misunderstanding admission rules, leading to poor choices that can significantly affect a student's future [11][18]. Group 3: Parental Perspectives - Parents are increasingly willing to invest heavily in consultation services, viewing them as a form of insurance for their children's future [6][9]. - There is a growing awareness among parents that happiness and well-being should take precedence over traditional measures of success, such as wealth and status [15][18]. - Different family backgrounds lead to varied approaches to volunteer filling, with some prioritizing ease of study over prestigious programs [14][16]. Group 4: Professional Insights - Experienced volunteer advisors emphasize the importance of understanding a student's personality, interests, and family circumstances when making recommendations [36]. - The process of filling out volunteers is complex and requires thorough communication and understanding of the student's situation, which is often lacking in many institutions [22][25]. - Advisors caution against blindly following trends or popular opinions, as this can lead to oversaturation in certain fields and ultimately limit opportunities for students [23][30].