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高考房”开抢!酒店业抢滩“高考经济
Hua Xia Shi Bao· 2025-05-27 09:00
Group 1 - The core viewpoint of the articles highlights the significant increase in demand for "Gaokao rooms" (rooms for the National College Entrance Examination) as the exam approaches, with a notable 80% rise in bookings compared to 2023 [2][3] - The hotel industry is responding to this seasonal demand by offering specialized services for students and parents, including soundproof rooms, comfortable bedding, and nutritious breakfast options [2] - Major cities like Shenzhen and Guangzhou have seen substantial growth in Gaokao room bookings, with Shenzhen experiencing over 1.8 times growth and Guangzhou seeing a 63% increase compared to the previous year [3] Group 2 - The pricing for Gaokao rooms is typically higher than usual due to increased demand, with packages ranging from several hundred to over a thousand yuan depending on the hotel star rating and city [3] - Chain hotels dominate the Gaokao room market, accounting for nearly 50% of bookings, while high-star hotels represent over 20% of the total [3] - The most popular booking area for Gaokao rooms is Zhuhai's Gongbei Port/Fuhua Li, which saw a remarkable 4.7 times increase in bookings compared to 2023 [3]
机构:高考房订单量较2023年上涨八成
Bei Jing Shang Bao· 2025-05-27 08:35
Core Insights - The order volume for "Gaokao" accommodation has increased by 80% compared to 2023, indicating a growing trend among parents to secure lodging in advance for the upcoming exam period [1][2] Accommodation Trends - The most popular cities for "Gaokao" accommodation bookings include Beijing, Shanghai, Xi'an, Chengdu, Nanjing, Tianjin, Guangzhou, Dalian, Changsha, Wuhan, and Shenzhen [1][2] - Nearly 50% of the bookings are for chain hotels, while over 20% are for high-star hotels, reflecting a preference for standardized services and high cost-performance [1][2] Additional Services - Many hotels are offering special services for "Gaokao" students, such as free transportation, early check-in, and late check-out [1][2] - Hotels near exam venues are providing unique amenities like quiet rooms, stationery packages, energy packs, and exam preparation room packages [1][2] - Some hotels prioritize offering "quiet rooms" that are away from noisy streets, elevators, and renovation sounds to help students focus [1][2]