Core Viewpoint - The article emphasizes the transformation of the Chinese baking market towards healthier options, driven by consumer demand for nutritional value and ingredient transparency, particularly in first and second-tier cities [4]. Group 1: Industry Trends - The baking industry is witnessing a shift from sweet treats to daily staples, with a growing focus on health-oriented products such as low-sugar, low-fat, and high-fiber options [4]. - Consumers are increasingly concerned about ingredient quality, including raw material ratios and the use of additives, prompting brands to accelerate their transition to healthier products [4]. Group 2: Company Overview - Tengzhou Sanji Food Co., Ltd. specializes in bread processing and was established in 2021, located in Tengzhou, Shandong Province, covering an area of 2,500 square meters [7]. - The company has achieved ISO 22000 food safety management certification and collaborates with over 200 well-known enterprises, showcasing its leading position in the industry [7][43]. - Sanji Food focuses on innovation and quality, employing experienced R&D and inspection teams to ensure product excellence and customer satisfaction [7]. Group 3: Product Offerings - The product range includes various series such as butter series, high-protein low-carb series, additive-free series, low GI series, and whole grain series [9][19][28]. - The butter series features clean ingredients with New Zealand imported butter, enhancing flavor and texture [10]. - The high-protein low-carb series caters to fitness enthusiasts and athletes, using clean formulations with ingredients like wheat and pea protein [15]. - The additive-free series guarantees purity and health, suitable for fitness, weight loss, and for children and the elderly [19]. - The low GI series offers options with low glycemic index, ideal for those managing blood sugar levels [28]. - The whole grain series is rich in dietary fiber, promoting satiety and reducing the intake of high-calorie foods, making it suitable for fitness and weight loss [28].