Core Viewpoint - The 32nd China International Advertising Festival successfully concluded, showcasing the integration of the advertising industry with technology and innovation, particularly in the civil aviation sector, highlighting the industry's transformation and high-quality development [1]. Group 1: Event Overview - The advertising festival featured a collaboration with the 34th Asian Advertising Congress, creating a high-level platform for exchange and cooperation in the advertising industry [1]. - The Civil Aviation Advertising Committee presented a technology-enabled exhibition design, emphasizing the industry's strong momentum for transformation and upgrade [1]. Group 2: Innovative Exhibition Design - The exhibition area was themed "Cloud Wings Chase Light, Smartly Open the Future," featuring an open design that integrated technology and art, showcasing the unique charm of civil aviation advertising [2]. - Key attractions included a naked-eye 3D interactive screen and an AI travel photography machine, allowing visitors to experience immersive environments without 3D glasses [2][3]. Group 3: Standardization and Industry Development - The first industry group standard, "Airport Advertising Resource Value Evaluation Guide," was launched, marking a new phase of standardization and scientific evaluation in airport advertising [4]. - This guide aims to shift the industry from "experience assessment" to "data-driven" approaches, providing a scientific basis for resource allocation and pricing [4]. Group 4: AI and Media Innovation - The Civil Aviation Advertising Committee's units are leveraging AI technology to innovate in media, with projects like AI short videos that enhance traditional advertising formats [6]. - Various companies are focusing on different aspects of AI application, including content generation, data-driven advertising, and interactive experiences [6]. Group 5: Future Directions - The Civil Aviation Advertising Committee aims to lead the airport advertising industry towards high-quality development, emphasizing a shift from resource-driven to technology and value-driven models [7]. - The committee plans to continue fostering innovation and standardization in the industry, ensuring that airport advertising is recognized for its value by more brands and clients [8].