Group 1 - Haidilao is enhancing customer experience by introducing themed restaurants that focus on fresh ingredients, such as the seafood-themed restaurant in Wenzhou, which features a live seafood market within the hotpot dining environment [1][2] - The company is expanding its themed restaurant matrix across the country, with various concepts like fresh-cut chicken, beef, and fish, all adhering to the principle of "made-to-order and transparent" food preparation [1][2] - The introduction of interactive activities, such as the "sticky fish" event, aims to increase customer engagement and enjoyment during dining experiences [1] Group 2 - The hotpot industry is facing homogenization, prompting Haidilao to differentiate itself by combining local ingredients with standardized management practices, ensuring quality control while maintaining regional flavors [2] - The company's mature supply chain and food safety management systems contribute to a reliable dining experience, allowing customers to witness the entire cooking process, thus making the concept of "fresh" a tangible experience [2]