据海底捞相关负责人介绍，这也是继12月上旬海底捞大排档火锅广州首店开业后，海底捞在该模式上的 又一次布局。广州首店凭借新鲜优质的食材与"生鲜市集"式的自由体验，自试运营起便热度攀升。 其他餐饮企业也在竞逐"鲜切"赛道。以成都的"谭三娘鲜切牛肉自助火锅"为例，该品牌将"鲜切牛 肉"与"自助"模式结合，凭借清晰的性价比定位迅速打开市场。红餐大数据显示，该品牌成立仅一年 多，已拓展超过130家门店。 不少品牌选择在供应链深度与成本控制上建立壁垒。如，歪胖子山野鲜货火锅与云贵川30余个种植基地 建立直采合作，通过"24小时冷链直达+中央厨房预处理"模式，将野菜等食材的损耗率从传统模式的 25%大幅压缩至8%。这体现了行业从源头把控"鲜度"和成本的供应链深耕趋势。 新华财经北京12月26日电（记者丁雅雯）当前，一场以"鲜切"和"现制"为核心的浪潮，正席卷餐饮业。 行业围绕"食材新鲜度"与"用餐体验感"展开新一轮价值竞争。 12月27日，海底捞大排档火锅上海首店开始试营业。门店通过更加开放、灵活的场景呈现，探索介 于"围炉而坐"与"边逛边吃"之间的全新用餐形态。动线围绕海鲜区、鲜切区、铁板区与水果饮品区 等"风味岛屿"自 ...

"媒体+即时零 售"协同，潮汕 牛肉火锅"沸 腾"市场新活力_ 南方+_南方plus 当潮汕牛肉火锅 的沸腾香气遇上 即时零售的"30 分钟送达"时 效，一场产业变 革正在岭南大地 上演。 12月20日，"媒 体+"首届潮汕牛 肉火锅文化节・ 2025 南方牛业 大会暨大湾区优 质牛肉产销对接 会在广州举办， 不仅揭开了"粤 牧优品"区域公 用品牌的面纱， 更让潮汕牛肉火 锅这一地域美食 IP与京东、美团 闪购等新渠道的 融合路径愈发清 晰。 广东省餐饮协会 供应链专委会执 行秘书长盛文明 品鉴现场。 对"提升品牌的 零售渗透力"颇 有见解，他认 为："以鲜切牛 肉为核心，延伸 冷冻调理品与即 食产品。开发预 包装酱料，覆盖 家庭厨房与便捷 消费场景。推动 品牌进入商超与 电商平台，扩大 消费触达。" "媒体+"搭桥， 即时零售成产业 升级必然选择 潮汕牛肉火锅之 所以主动拥抱即 时零售，并非偶 然的渠道试水。 消费需求的即时 化迭代，为即时 零售渗透提供了 土壤。随着生活 节奏加快，消费 者的餐饮需求已 从"线下堂 食""提前筹 备"向"即时享 有"转变。据显 示，2024年即时 零售增速高达 21.9%， ...

2025新疆冰雪火锅节开幕 助力文旅与餐饮产业协同升级 中新网乌鲁木齐12月3日电 (史玉江)以"雪域聚优品·火锅暖天山"为主题的2025新疆冰雪火锅节3日在乌 鲁木齐启幕。活动通过"冰雪+优品+火锅"的创新场景融合，打造沉浸式冬日消费体验，助力新疆文旅 与餐饮产业协同升级。 活动现场设置火锅文化展示区，通过展板呈现新疆火锅发展历程、各民族火锅特色、传统火锅器具与创 新厨具，讲述"新疆优品"食材从源头到餐桌的全链条故事。 活动现场。史玉江 摄 活动现场。史玉江 摄 在当日的开幕式上，主办方进行了"老字号新品发布"。现场还发布《新疆火锅产业发展建议》，评选公 布了"优选火锅品牌""优选火锅食材品牌"。 据介绍，本次活动将持续至2026年2月28日，覆盖整个雪季。全疆参与活动的火锅品牌门店与合作景区 将同步推出特色活动。例如，每日定点秒杀火锅套餐与折扣代金券，市民游客现场扫码即可领取包含火 锅代金券、冰雪景区门票折扣券在内的"暖冬消费礼包"等。 "活动旨在激活消费潜力，延伸吃住行游购娱全链条消费，进一步扩大新疆冬季旅游、名优产品与特色 美食的品牌影响力。"新疆餐饮协会会长王若冰表示。(完) 来源：中国新闻网 编辑 ...

Core Insights - The annual JD 11.11 Global Shopping Festival has reignited interest in the fresh food market, with JD Seven Fresh focusing on a "good, fast, and cheap" consumer experience through various promotional activities [1] - JD Seven Fresh has launched a pre-sale for live king crabs at a price of 599 yuan each, which is nearly 25% lower than competitors, attracting significant consumer attention [3] - The company emphasizes its supply chain capabilities to ensure the freshness of the king crabs, utilizing low-temperature, high-oxygen environments during transport [3][6] Promotions and Product Offerings - The live king crabs available for pre-sale weigh between 1.5-2 kg, suitable for family consumption, and can be prepared using various cooking methods [6] - In addition to king crabs, JD Seven Fresh is promoting "freshwater hairy crabs" at a price of 199 yuan for a set of 8, which is about 40% cheaper than other platforms, targeting family gatherings and gift-giving scenarios [7] - The company has also introduced a range of high-quality hot pot ingredients and a "24-hour vegetable" series, ensuring freshness and meeting consumer demands for healthy and convenient options [9] Market Trends and Competitive Landscape - Industry experts note that fresh food platforms are increasingly focusing on "price power" and "product power," indicating a shift in competition from speed to a combination of quality, affordability, and experience [10] - JD Seven Fresh's effective supply chain and "1+N" delivery model have positioned it well in the market, reinforcing the perception of "good, fast, and cheap" among consumers [10] - The company is expected to continue leveraging its supply chain advantages to meet consumer demands for high-quality living as the JD 11.11 event progresses [10]

Core Insights - During the Mid-Autumn Festival and National Day holiday in 2025, Haidilao's customer traffic remained high, with over 1.8 million customers served on October 6, representing a year-on-year increase of approximately 5% compared to the previous year [1] Group 1: Customer Traffic and Performance - Popular tourist cities such as Hangzhou, Changsha, and Guangzhou saw significant customer traffic at Haidilao locations [1] - The Haidilao restaurant in Hangzhou's West Lake area set multiple customer traffic records during the holiday, achieving a table turnover rate exceeding 13 times on October 4 and 5, with a single-day peak of over 2,800 customers [1] Group 2: Product Consumption and Upgrades - The average daily consumption of fresh beef during the first seven days of the National Day holiday exceeded 35 tons, doubling compared to the previous week [1] - Many Haidilao locations have been upgraded to "Haidilao Fresh Cut Workshop," leading to a continuous increase in the popularity of fresh-cut meat products [1] - As of the end of September 2025, over 100 standard theme stores focusing on fresh-cut and live products have been opened, offering a variety of items including fresh-cut beef, live seafood, fresh-cut lamb, fresh-cut crispy fish, and fresh-cut black pork [1]

Core Insights - The 2025 Mid-Autumn Festival and National Day holiday period is setting new travel records, significantly boosting restaurant foot traffic, particularly for Haidilao [1] - On October 6, 2025, Haidilao served over 1.8 million customers, marking a year-on-year increase of approximately 5% compared to the previous Mid-Autumn Festival [1] - The introduction of new fresh-cut products and the "Fresh Cut Workshop" theme stores has been well-received by consumers, contributing to increased sales [1] Group 1 - During the first seven days of the National Day holiday, the average daily consumption of fresh beef at Haidilao exceeded 35 tons, doubling from the previous week [1] - Over 100 standard theme stores focusing on fresh-cut and live products have opened by the end of September 2025, featuring items like fresh-cut beef and live seafood [1] - The trend of "eating fresh" is becoming popular in hot pot consumption, with Haidilao's fresh-cut beef trio now available in over 600 stores nationwide, ensuring same-day delivery [1] Group 2 - Many Haidilao locations received special orders during the holiday, with several couples choosing to hold their weddings at the restaurant [2] - Notable events included a wedding banquet with over 10 tables in Rizhao, Shandong, and a large wedding in Shijiazhuang, Hebei, with nearly 300 guests [2] - The first Haidilao banquet store in Shenzhen featured a unique "helicopter wedding" event [2]

Core Insights - Haidilao reported high customer traffic during the Mid-Autumn Festival and National Day holiday in 2025, with over 1.8 million customers served on October 6, representing a year-on-year increase of approximately 5% compared to last year [1] Expansion and Coverage - In August 2025, Haidilao opened its first store in Tibet, achieving full coverage across all provincial-level administrative regions in China [1] - Since September, over 20 new stores have opened nationwide, including locations in first-tier cities like Shanghai, Shenzhen, Tianjin, and Hangzhou, as well as in lower-tier markets such as Lishui in Zhejiang, Jiujiang in Jiangxi, Qihe in Shandong, and Zhangye in Gansu [1] - In the southern Xinjiang region, Haidilao opened two new stores in Kashgar and Korla [1] Product Innovation - During the National Day holiday, Haidilao introduced fresh-cut products, with an average daily consumption of fresh beef exceeding 35 tons in the first seven days of the holiday, doubling from the previous week [1] - Many Haidilao hotpot locations have been upgraded to "Haidilao Fresh Cut Workshop," leading to a continuous increase in the click-through rate of fresh-cut meat products [1] - As of the end of September 2025, over 100 standard theme stores focusing on fresh-cut and live products have been in operation, offering a variety of items including fresh-cut beef, live seafood, fresh-cut lamb, fresh-cut crispy fish, and fresh-cut black pork [1]

Group 1 - The report titled "2025 Young People's 'Hot Pot' Report" indicates that tomato hot pot is emerging as a popular choice among young consumers, contributing to growth in the domestic tomato industry [1] - Hai Di Lao has launched a series of new products featuring tomato hot pot, with projected sales exceeding 70 million servings in 2024, leading to an annual procurement of over 70,000 tons of tomato products [1] - The company is promoting its "6 kg Tomato Hot Pot" this autumn, aiming to stimulate consumer demand and drive industry development, which has also sparked a trend on social media [2] Group 2 - Hai Di Lao's fresh-cut beef products have been introduced in over 600 stores nationwide, with same-day delivery services [2] - Seafood products have been launched in 16 provinces, covering more than 600 stores, indicating a strong regional push for fresh seafood offerings [2] - The company anticipates a daily usage of approximately 6 tons of fresh-cut beef, primarily sourced from regions such as Ningxia, Gansu, Guizhou, and Inner Mongolia, following increased promotional efforts [2]

Core Insights - Haidilao is launching a series of fresh-cut products this autumn, focusing on fresh beef and seafood to enhance dining options and stimulate market demand [1][2] - The fresh-cut beef trio has been introduced in over 600 stores nationwide, with same-day delivery capabilities [1] - Seafood products have been launched in 16 provinces, covering more than 600 stores, with promotional pricing in select cities [1] Product Development - The fresh-cut beef series includes various products tailored to different regions, such as selected fresh-cut beef trio and premium cuts in Guangdong and Fujian [1] - The company aims to operate over 100 standard theme stores featuring fresh-cut and live products by September 2025 [1] Market Impact - The introduction of fresh-cut products is expected to boost local industries, with daily usage projected to reach five to six tons for fresh-cut beef sourced from regions like Ningxia and Gansu [2]

Group 1 - Haidilao is enhancing customer experience by introducing themed restaurants that focus on fresh ingredients, such as the seafood-themed restaurant in Wenzhou, which features a live seafood market within the hotpot dining environment [1][2] - The company is expanding its themed restaurant matrix across the country, with various concepts like fresh-cut chicken, beef, and fish, all adhering to the principle of "made-to-order and transparent" food preparation [1][2] - The introduction of interactive activities, such as the "sticky fish" event, aims to increase customer engagement and enjoyment during dining experiences [1] Group 2 - The hotpot industry is facing homogenization, prompting Haidilao to differentiate itself by combining local ingredients with standardized management practices, ensuring quality control while maintaining regional flavors [2] - The company's mature supply chain and food safety management systems contribute to a reliable dining experience, allowing customers to witness the entire cooking process, thus making the concept of "fresh" a tangible experience [2]