Group 1: Market Trends - Generation Z is significantly influencing the floral market with their unique shopping perspectives and consumption behaviors, leading to the adoption of blind boxes and online shopping as key growth drivers in the industry [1] - The popularity of floral blind boxes, priced affordably (e.g., 13.9 yuan for 60 flowers), highlights the emotional consumption model that resonates with Generation Z, who seek the excitement of unboxing experiences [2] - The floral industry in Henan Province has adapted to these trends, with a reported planting area of 2.64 million acres and an annual output value exceeding 18 billion yuan, showcasing the economic vitality driven by younger consumers [4] Group 2: Consumer Behavior - Social media platforms like Xiaohongshu, Weibo, and Douyin play a crucial role in shaping consumption habits, as young consumers frequently share their floral blind box unboxing experiences, enhancing brand influence through user-generated content [2] - The rise of live-streaming e-commerce has created new sales channels for the floral industry, allowing consumers to engage with products in real-time and fostering a sense of community among viewers [3] - Cultural elements are increasingly integrated into floral products and marketing strategies, appealing to Generation Z's appreciation for traditional culture, as seen with the introduction of cultural-themed products related to flowers like the peony [4]