情感经济
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从规模扩张到生态重构:中国宠物行业的高质量发展路径与未来趋势
Da Gong Guo Ji· 2026-01-04 05:12
Investment Rating - The report indicates that the Chinese pet industry is in a "golden development period" characterized by high growth and resilience, with a projected market size increase from 725 billion CNY in 2015 to 3,598 billion CNY by 2024, reflecting a compound annual growth rate (CAGR) of approximately 20.66% [2][4]. Core Insights - The Chinese pet industry is experiencing significant structural upgrades, with consumption shifting towards high-value areas such as medical care and smart products, driven by increasing pet ownership and consumer spending [1][2]. - The industry is characterized by a younger, highly educated, and middle-to-high-income demographic, with pet ownership becoming an integral part of family life [13][14]. - The report highlights the rapid rise of domestic brands leveraging local innovation and supply chain advantages, with a focus on high-end and global market expansion [1][19]. Market Structure - The market is expanding rapidly, with the urban pet population expected to exceed 124 million by the end of 2024, and average spending per pet increasing significantly [4][5]. - Pet food remains the largest market segment, accounting for 52.8% of total consumption in 2024, with notable growth in medical care spending, which rose from 19% in 2018 to 28% [7][9]. - The penetration rates for various pet categories are increasing, with pet food and medical services showing strong growth potential, while traditional grooming services face challenges [9][12]. Consumer Demographics - The pet consumer base is predominantly composed of individuals born in the 1990s and 2000s, who represent 66.8% of the market, indicating a shift towards younger pet owners [13][14]. - The report notes a significant increase in married pet owners, reflecting a change in the perception of pets as family members rather than mere companions [14][17]. - Online purchasing channels dominate, accounting for 68.1% of pet product sales, while offline channels are preferred for service-related purchases [18]. Industry Chain and Segmentation - The pet industry chain encompasses food, products, and services, with a clear trend towards brand specialization and lifecycle service upgrades [19][20]. - The pet food segment is projected to grow from 157 billion CNY in 2012 to 1,585 billion CNY by 2024, with a CAGR of 21.2%, indicating strong resilience and potential for growth [21]. - The smart pet products market is rapidly expanding, with significant increases in sales for smart feeding devices and health monitoring products [22][23]. Future Trends - The report anticipates a convergence of technology and emotional consumerism in the pet industry, with smart devices enhancing pet care experiences and emotional services becoming more prevalent [28][29]. - Globalization is expected to create new opportunities, with Chinese pet food exports projected to grow significantly, indicating a shift towards international markets [30]. - Cross-industry innovations, such as pet-friendly travel and integrated home designs, are expected to emerge, providing new growth avenues for the pet industry [31].
陪伴型AI:功能性比同理心更重要
Xin Lang Cai Jing· 2025-12-23 19:08
王涵 随着人工智能技术的发展,年轻一代消费者看重的"情绪价值"有了更为具象的兑现方式。越来越多的年 轻人通过与AI聊天,来缓解孤独感和释放压力。复旦大学等机构在今年1月发布的《中国青年网民社会 心态调查报告(2024)》显示,37.9%的年轻人愿意向AI虚拟人倾诉烦恼,超13.5%的受访者更倾向于 选择AI而非父母作为倾诉对象。在如此旺盛的市场需求下,陪伴型AI也被视为情感经济下一个风口。 一些年轻人把陪伴型AI当作情感"救急包",主要有两个原因:一方面,AI"永不评判,永远倾听"的对话 特点,能够缓解他们的孤独感;另一方面,它们的陪伴更灵活,可以随时点开对话框倾诉,不用顾虑打 扰对方。目前,科学家普遍认为,AI伴侣的影响往往取决于使用者的心理状态、使用方式,以及AI软 件本身的设计特点。而考虑到在快节奏的现代生活中,独居、高压、社交圈狭窄成为不少年轻人的常 态,AI伴侣很可能会导致用户产生过度依赖问题。事实也是,陪伴型AI产品的伦理风险是其发展道路 上绕不过去的一道坎。 某种程度上,从工具到"伴侣",推动人机互动变化的背后是技术迭代升级的自然结果,并非是产品设计 在个性化方面做出了突破。从市场情况来看,AI ...
计划布局 1000+IP 矩阵,潮玩品牌「MOMOTOY」想以 “情感 + AI” 冲百亿营收|早期项目
Sou Hu Cai Jing· 2025-12-17 08:49
不止于治愈,MOMOTOY 的IP 矩阵还覆盖了更多元的情绪与态度表达,进一步拓宽差异化边界:"果核宇宙" 系列里以 "暗黑先锋风情绪精灵" 切入年轻群 体的个性需求:源自由水果构成的 "甜核星系",四位性格迥异的果灵因一场 "情绪能量大爆炸" 降临地球,它们能感知人类的压力与焦虑,也能捕捉人们对 快乐的渴望,最终决定留下成为连接人类情感的情绪精灵。 为了持续强化 IP 生命力,MOMOTOY 采用 "自有 + 签约" 双轮驱动的布局策略。其设计团队以 95 后、00 后为主力,成员多来自清华美院、中央圣马丁等 顶尖院校;未来,品牌还计划签约全球新锐艺术家、联动二次元及影视 IP、与博物馆等专业机构共创,进一步拓宽 IP 矩阵的边界。 当潮玩从小众圈层的收藏爱好,成长为年规模超千亿的大众消费赛道,市场新玩家的出现从未停止。尤其近一年多时间,泡泡玛特业绩爆发式增长掀起的行 业震动,吸引了大量品牌入局。 亿级潮玩市场看似热闹非凡,但繁荣背后隐忧渐显:相似的造型、单薄的故事内核、缺乏新意的静态体验,让 IP 同质化成为新品牌突围的最大阻碍。 36氪接触到的「MOMOTOY」,破局思路则是以"萌系外观+智能交互+稀缺 ...
从“情绪价值”到“情感经济”,我们忽略了什么?
3 6 Ke· 2025-12-12 04:25
然而,在媒体与品牌的反复讨论中,"情绪价值"常被简化为短促、表面的满足,人们看到的只是易于迎合的瞬间感受,而忽略了更深层、更长远的情感维 度。 经济压力、代际差异与平台化生活方式,让年轻人的情绪需求不断累积:既希望被看见,又四处寻找"嘴替";既渴望深度情感连接,又在信息过载与短效 满足中感到失落。 本期青沙龙,我们从"情绪价值"的流行谈起,探讨其背后的结构性成因:从被"个体化社会"强化的自我感受,到媒介环境如何放大情绪、切断理解,使情 绪不再通过身体、经验与思考生成,而是被快速传递、即时消耗。 这是一场关于情绪与情感的观察,也是一场关于连结与共识的重新思考。 本期问题青年 从"情绪价值"到"情感经济",我们可能正走向一个"情感启蒙"的时代:情绪不再是附属品,而是理解公共生活、个人意义与社会关系的关键入口。 刘海龙,中国人民大学新闻学院教授,博士生导师 吴呈杰,「除你武器」主播,非虚构作者,曾供职于《GQ》《人物》《正面连接》 阳少,青年志执行主编,「问题青年」主播 媒体与学界的"情感转向" 阳少:"情绪价值"被讨论很久了。我自己的观察是在2023年疫情结束后,社会开始集中关注情绪与情感的变化。比如社交媒体不断 ...
2025搜狐时尚盛典12月18日即将启幕
Bei Jing Wan Bao· 2025-12-04 04:11
Core Insights - The 2025 Sohu Fashion Gala will be held on December 18 in Beijing, focusing on the theme "Moving Towards the Heart," which emphasizes emotional value, emotional economy, and social companionship as emerging trends in the fashion industry [1][3] Group 1: Event Overview - The gala will gather influential fashion pioneers, aesthetic advocates, and cultural creators to discuss the new directions and consumer logic in the fashion industry amidst the integration of emotional needs and AI technology [1][3] - Sohu Video will provide live streaming of the entire event, ensuring broad accessibility [1] Group 2: Key Themes and Trends - "Emotional value" is highlighted as the annual keyword, reflecting a shift in consumer behavior where younger generations are more willing to pay for emotional experiences [3] - The event will feature discussions on topics such as "emotional dressing" and "self-fashion," showcasing the contemporary fashion philosophy of "beauty for oneself" [3] Group 3: Historical Context and Evolution - Since its inception in 2012, the Sohu Fashion Gala has evolved to reflect industry trends, introducing various awards that align with emerging marketing and consumption patterns, such as e-commerce and live streaming [4] - The 2025 gala marks a significant shift by centering on "emotional value," indicating a rethinking of fashion definitions and a keen understanding of contemporary societal values [4]
AI陪伴机器人陆续推出,科技公司成新时代“情感供应商”
Xin Lang Cai Jing· 2025-12-02 12:05
Core Insights - Since 2025, companies like Lobo Intelligent, LingTong Robotics, UBTECH, and Huawei have launched AI emotional companion robots, transforming them from cold machines into warm "emotional partners" [1][8] Group 1: Product Innovations - UBTECH's "Youzai" was officially launched on December 1, 2025, featuring a unique personality and growth line, enhancing emotional connections with users through a "digital life form" nurturing system [2][9] - Huawei introduced its first chat companion robot "Smart Hanhan" in November 2025, designed for family scenarios, incorporating touch-sensitive technology and a memory system to enhance emotional interaction [3][10] - LingTong Robotics has developed a desktop-level humanoid robot, "NIA-F01," which stands 56 cm tall and features an independent AI personality development system, allowing it to learn user preferences and emotions [4][12] - Lobo Intelligent launched the AI nurturing toy "Fuzozo" in June 2025, utilizing low-latency cellular communication technology to provide real-time companionship, catering to the personalized emotional needs of Generation Z [5][13] Group 2: Market Trends - The AI toy market is poised for significant growth, with AI technology reshaping the traditional toy industry and presenting new opportunities for innovation [7][14] - The ongoing advancements in smart manufacturing technology are expected to enable AI companion robots to penetrate more scenarios, establishing them as vital emotional connection tools in the digital age [7][14]
2025年宠物科技用品发展研究白皮书:解锁“它经济”智能新范式,从喂养到守护的全场景革新
Ai Rui Zi Xun· 2025-11-13 07:11
Investment Rating - The report does not explicitly state an investment rating for the pet tech industry Core Insights - The pet tech industry is experiencing rapid growth driven by the transformation of pets from functional animals to emotional companions, leading to increased consumer demand for high-quality products and services [14][19] - The market for pet tech products is expected to see explosive growth, particularly in smart feeding devices, health monitoring equipment, and interactive entertainment products, with a projected market size of 10.2 billion yuan in 2024 [24][22] - The consumer demographic for pet tech products primarily consists of young adults aged 24-34, predominantly female, living in first-tier and new first-tier cities [34][35] Summary by Sections Panorama of Pet Tech Industry Development - Pet tech products enhance pet care efficiency and improve the quality of life and interaction experiences for both pets and their owners [5][6] - The industry has evolved from traditional pet supplies to smart, automated solutions that cater to diverse consumer needs [9][11] Consumer Needs and Behavior Trends in Pet Tech - The average annual spending on pet care is 4,440 yuan, with pet tech products accounting for 50.8% of pet supplies expenditure [28][29] - Consumers prioritize practicality and cost-effectiveness when selecting pet tech products, with a strong preference for features that enhance user experience and scientific care [63][64] Pet-Friendly Tech Products: Trends and Typical Cases - The pet tech industry is advancing along three main trends: smart technology, health-focused solutions, and personalized experiences, which collectively enhance the human-pet relationship [105][106] - AI-powered companion robots are emerging as a key segment in the pet tech market, offering emotional support and interaction capabilities [107]
2025年宠物科技用品发展研究白皮书
艾瑞咨询· 2025-11-07 00:06
Core Insights - The global "pet economy" is rapidly growing, with China's pet market transitioning from basic care to quality maintenance, driven by pet tech products that are becoming increasingly "smart, healthy, and personalized" [1][5][60] - By 2024, China's pet market is expected to reach 345.3 billion yuan, with the smart pet products market surpassing 10.2 billion yuan, accounting for 20% of the pet products market [1][13] - The demand for pet technology is characterized by a younger, more affluent, and emotionally-driven pet owner demographic, with an average annual spending of 4,440 yuan on pets, of which 50.8% is allocated to smart products [1][17] Market Dynamics - The competitive landscape is diverse, with a mix of established brands and new entrants, indicating room for increased concentration among leading players [2][11] - The trend of "AI + all scenarios" is emerging, with devices evolving from single-function to multi-modal interactions, such as smart trackers and AI health analysis feeders [2][60] - The market is expected to see significant growth in smart feeding, health monitoring, and interactive entertainment products, particularly in first-tier cities where penetration rates exceed 35% [11][13] Consumer Behavior - Pet owners are increasingly seeking products that enhance their pets' quality of life and interaction, with a strong preference for practical and professional information sources [22][39] - The average pet owner spends 4,440 yuan annually, with a significant portion directed towards smart pet products [17][34] - The primary motivations for pet ownership include companionship and social interaction, with pets being viewed as family members [28] Pain Points and Expectations - Common pain points for pet owners include issues related to pet hair and odor, as well as concerns about pet care when owners are unavailable [31][48] - There is a strong expectation for smart pet products to provide features such as multi-pet identification, device interconnectivity, and AI emotional companionship [53][55] - Consumers are particularly interested in the adaptability of devices, understanding pet behavior, and seamless integration of multiple devices [55][60] Future Trends - The future of pet tech is expected to focus on smart, health-oriented, and personalized solutions, enhancing the overall experience for both pets and owners [60] - AI companionship robots are anticipated to become a key segment by 2025, leveraging advanced technologies for emotional interaction [62] - The market for pet-friendly home appliances, such as vacuum cleaners and air purifiers, is also expected to grow, reflecting the needs of pet owners for clean and comfortable living environments [58][78]
那个被外资血洗的中国娃娃,藏着一场不容忽视的惊天内幕
Sou Hu Cai Jing· 2025-11-06 16:27
Core Viewpoint - The article discusses the significant decline in the stock price of Pop Mart, highlighting a clash between Eastern and Western perceptions of consumer culture and investment strategies, suggesting that foreign investors fail to understand the unique emotional connections that Chinese consumers have with products like Labubu [1][3][4]. Group 1: Market Dynamics - Pop Mart's stock price drop is perceived as a typical market fluctuation, but it represents a deeper cultural conflict and a challenge to traditional investment narratives [1]. - The article draws parallels between Pop Mart's situation and the historical example of Beanie Babies, indicating that Western investors view Pop Mart as another fleeting trend rather than a sustainable business model [1][3]. - The emotional economy surrounding products like Labubu is rooted in cultural nuances that Western investors struggle to grasp, leading to a misinterpretation of the brand's value [4][6]. Group 2: Cultural Perspectives - The entrenched biases of Western capital markets stem from a "narrative hegemony" that dictates what constitutes a successful intellectual property (IP), often overlooking the unique emotional connections in Eastern cultures [3][4]. - Pop Mart's business model, which integrates IP incubation, design, supply chain management, and direct retail, contrasts sharply with the licensing-dependent models of Western IP giants, showcasing a new commercial paradigm [4][6]. - The willingness of domestic investors to buy into Pop Mart despite market pressures reflects a deeper understanding of local consumer behavior and the emotional value of products in modern society [6][7]. Group 3: Future Implications - The ongoing short-selling battle transcends mere stock price fluctuations, evolving into a struggle for defining consumer narratives and market authority [6]. - The challenges faced by Pop Mart are indicative of the broader journey of Chinese innovative companies as they seek to ascend the value chain and redefine market standards [6][7]. - The article posits that the rise of new business models in China, such as those exemplified by Pop Mart, poses a threat to established Western paradigms, leading to defensive reactions from traditional investors [7][9].
一张票根、多重体验 中国多地探索“票根经济”打造链式消费新场景
Zhong Guo Xin Wen Wang· 2025-11-03 12:01
Core Insights - The rise of "ticket root economy" in China is transforming ticket stubs into a means of accessing various city experiences, enhancing consumer engagement and driving economic growth [1][2][6] Group 1: Economic Impact - The Chinese performance market is projected to generate a total revenue of 79.629 billion yuan in 2024, with direct audience spending exceeding 200 billion yuan [2] - During recent concerts in Qingdao, the ticket root economy alliance's 30 member attractions welcomed 110,000 visitors, generating a revenue of 8.5088 million yuan, while 72 hotels achieved a revenue of 22.3758 million yuan, marking a 58% increase in hotel earnings in the surrounding area [4] Group 2: Consumer Engagement - The establishment of the ticket root economy merchant alliance in Qingdao aims to create a seamless consumer experience through "one ticket, multiple experiences," encouraging visitors to explore various local attractions [2][4] - Qingdao has developed six themed travel routes tailored to different demographics, providing a comprehensive service that connects entertainment with tourism [5] Group 3: Broader Applications - The ticket root economy is being adopted in various cities across China, linking events with local tourism and retail, thereby enhancing the overall consumer experience [6] - The concept is seen as an extension of emotional and experiential economies, where ticket stubs serve as a currency for cultural and tourism experiences, fostering local attachment and increasing consumer loyalty [6]