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搜索量暴涨240% 七夕带动“浪漫经济”
Yang Shi Xin Wen· 2025-08-28 23:07
Group 1 - The core viewpoint of the article highlights the significant increase in restaurant reservations and flower sales during the traditional Qixi Festival, indicating a booming "romantic economy" [1][5][8] - In Chengdu, restaurant bookings have doubled leading up to Qixi, with many establishments fully booked for the day [3][5] - A notable increase in consumer engagement is observed, particularly among the "post-90s" demographic, who show more planning and a sense of ceremony in their celebrations [3][5] Group 2 - Data from a dining platform shows a 48% week-on-week increase in the number of restaurants offering group purchase packages in the two weeks leading up to Qixi [5] - The search volume for "Qixi restaurant" has surged by 240% week-on-week, with a 52% year-on-year increase in pre-booked orders for the day [5] - In flower shops, orders have increased by approximately 30% compared to the same period last year, with popular flower varieties including roses, sunflowers, and lilies [7][10]