Group 1 - The 8th China International Import Expo (CIIE) is currently taking place, with 4,108 participating companies, marking a 17.5% increase from the previous year [1] - The event showcases a significant presence of small and medium-sized enterprises (SMEs), which are increasingly contributing to the diversity and quality of products available to Chinese consumers [1][2] - The atmosphere at the expo is lively, particularly in areas where SMEs are clustered, contrasting with the more orderly displays of large corporations [2] Group 2 - The Australian Trade and Investment Commission has organized a national exhibition area featuring over 180 Australian companies, highlighting the growing influence of the CIIE [2][3] - Live streaming has become a key marketing tool at the expo, with some brands reporting sales during live broadcasts that are three times higher than previous days [3] - Canadian SMEs have successfully signed nearly 60 contracts with Chinese partners during the expo, showcasing the effectiveness of direct engagement [3] Group 3 - Holland & Barrett, a well-known UK health food brand, is participating in the expo for the first time, aiming to deepen its market presence in China [6][7] - The China Industrial and Commercial Bank has pioneered a model for exhibition space that allows foreign brands to participate without the high costs of independent booths, facilitating greater international engagement [7][10] - The expo serves as a platform for SMEs to interact with Chinese consumers, enhancing their understanding of the market and consumer preferences [10][13] Group 4 - The presence of over 3,000 SMEs at the expo includes both new entrants and returning participants, all gaining valuable insights into the Chinese market [13] - The diverse range of innovative products and ideas brought by foreign brands is enriching the shopping experience for Chinese consumers, driving market transformation [13]