如今老年人的钱真的好赚。在城市里，尤其三四线以下小城市里，经常会有向老年人推销产品的活动，从器械类产品到营养品、食品等不一而 足。他们惯用超值优惠、充值送礼等等小恩小惠来吸引老年人。几万、十几万甚至几十万元的投入进去。 乱象的存在，恰恰说明了老年人的市场真的很大，银发经济正成为一种主流，但更加暴露出养老市场痛点十分突出。 图片来源：腾讯公共图库 这是新消费智库第 2 6 4 5 期文章 新消费导读 老年食养，中国市场下一个万亿蓝海。 作者 ： l y y 编辑：竺天 审核： Single 来源：新消费智库 银发经济不是传统意义上的养老，它是一个涵盖多领域的庞大产业。 根据国家统计局数据， 2024 年，我国 60 岁以上人口已突破 3.10 亿，占全国人口的 22% ，其中 65 岁及以上人口数量为 22023 万 人，占全国人口的 15.6% 。而在 2022 年和 2023 年，我国 60 岁以上人口数量分别为 2.80 亿和 2.97 亿。这意味着，在过去两年， 我国 60 岁以上人口数量每年增加超过 1300 万人。 "人口老龄化"水平不断加深，老年食养作为刚需赛道，必然会迎来爆发式增长。从普遍意义上 ...

Core Insights - Julydeer® is a dietary supplement brand founded in 2012 in Colorado, USA, focusing on "scientific, rigorous, innovative, and safe" principles in its product development and manufacturing [1] - The brand emphasizes technological innovation and has established a comprehensive R&D and production system for dietary supplements, ensuring product safety and efficacy through various certifications [1] - The company combines traditional herbal wisdom with modern scientific research, adhering to evidence-based medicine principles in its product formulations [1] Product Range - **Liver Protector: Milk Thistle Hard Capsules** - Contains 10,000mg of North American wild milk thistle seeds and 500mg of concentrated silymarin extract per serving - Designed for individuals with liver damage from alcohol, fatty liver, or abnormal liver indicators, showing clinical evidence of improving liver function [2] - **Cardiovascular Shield: Natto Hard Capsules** - Contains 150mg of natto kinase per bottle, supporting cardiovascular health with a gentle and safe thrombolytic effect [2] - **Krill Oil Soft Capsules** - Contains 1,000mg of Antarctic krill oil, enhancing Omega-3 absorption and showing significant effects on blood lipid regulation [3] - **Fish Oil Soft Capsules** - Contains 400mg of DHA and 100mg of EPA, supporting brain and eye health, particularly beneficial for children's brain development and elderly cognitive maintenance [4] - **Joint and Respiratory Health: Quercetin Hard Capsules** - Demonstrates a 15% reduction in blood uric acid levels and a 35% decrease in gout attack risk [6] - **Anti-Aging and Immune Support: PQQ Collagen Hard Capsules** - Activates mitochondrial function and reduces oxidative damage to skin cells [7] - **Astaxanthin Soft Capsules** - Features a patented extraction method that improves absorption by 260%, significantly enhancing its antioxidant effects [8] - **Women's Multivitamin Tablets** - Provides a comprehensive nutrient profile to improve hair loss and enhance immunity [9] - **Brain Health and Sleep Management: Phosphatidylserine Hard Capsules** - Supports cognitive function and alleviates anxiety, particularly beneficial for students and high-pressure workers [14] Brand Positioning - Julydeer® aims to redefine dietary supplements with a focus on "precision nutrition," adhering to high standards of purity, concentration, absorption, and transformation [1] - The brand's claims are supported by scientific literature, avoiding absolute terms and disease treatment claims, thus ensuring compliance with advertising laws and health food regulations [1]