Core Insights - The largest building materials exhibition in Asia is taking place at the Canton Fair Complex, featuring nearly 2,000 companies from July 8 to July 10, amidst a backdrop of ongoing adjustments in the real estate market and rising raw material costs [1][3] - Key highlights of this year's exhibition include immersive aesthetic spaces, AI-driven smart home solutions, and material innovations, as leading companies shift focus from price competition to service upgrades and technological advancements in building materials [1] Group 1: Immersive Aesthetic Spaces - Several leading companies have created immersive cultural experience spaces, breaking away from traditional product display models, such as Mag's custom exhibition area themed "One World, One Realm," which recreates Song Dynasty aesthetics across a 500 square meter area [4] - The "2025 High-end Residential Design Trends Exhibition" showcases works from 18 top architectural firms, featuring a unit that explores the concept of "poetic dwelling" in modern residences through light and spatial narratives [6] Group 2: Material Innovations - Lemaï, a global home building materials company from Belgium, has introduced an industry-first policy offering "7-day no-reason returns, three-party supervision, and a 10-year warranty with lifetime free service," addressing long-standing issues in the home decoration industry related to return and exchange difficulties [9][11] - The stone crystal material showcased by Lemaï is produced without glue, significantly reducing formaldehyde emissions, and has demonstrated a shrinkage rate of ≤0.02% at 80°C, effectively addressing moisture issues in southern regions [11] Group 3: AI Technology in Home Safety and Design Efficiency - AI-driven smart home solutions are a major focus this year, with Huawei presenting a comprehensive smart home solution that allows for 24-hour upgrades in older homes through its self-developed network gateway [12] - The latest AI smart lock from Lecheng Technology can identify children's identities and trigger alerts if they attempt to leave the house alone, while Huawei's AI health system can detect falls and other risks [14] - The integration of AI in design processes is exemplified by the "Helmet Coffee House," which was designed and constructed in just three weeks, showcasing the potential for AI to enhance efficiency and meet market demands [16]